Director of Paid Digital Media

DiPasquale Moore • Kansas City, MO

3d

About The Position

DM Injury Law is seeking a highly skilled Director of Paid Digital Media with deep expertise in data-driven campaign management, growth strategy, and P&L ownership. The ideal candidate will bring a strong analytical mindset, extensive hands-on campaign experience, and an ability to balance fast-paced execution with long-term scaling strategies. This individual will manage large-scale digital budgets, lead creative testing initiatives, collaborate closely with cross-functional teams, and deliver measurable improvements in acquisition performance. To excel in this role, the candidate must be detail-oriented, proactive, and confident making data-informed decisions that drive meaningful business results.

Requirements

• Minimum 6 years of digital performance marketing experience
• Proven success managing budgets of $20M+/year
• Deep understanding of digital performance marketing platforms (Google, Meta, YouTube, TikTok, etc.).
• Strong analytical capabilities with the ability to translate complex data into clear, actionable strategies.
• Exceptional decision-making, prioritization, and problem-solving skills.
• Advanced proficiency with Excel/Google Sheets (pivots, VLOOKUP, etc)
• Experience testing various creative strategies and understanding performance-driven creative best practices.
• Ability to multitask and manage multiple campaigns and projects in a fast-paced environment.
• Excellent written and verbal communication skills; comfortable presenting data and insights to leadership.
• Highly organized with meticulous attention to detail.

Nice To Haves

• Familiarity with competitor analysis tools (SimilarWeb, AdBeat, SpyFu, Ahrefs) preferred.
• Experience with MMM, incrementality, or advanced measurement tools is a plus.

Responsibilities

• Manage, optimize, and scale digital performance marketing campaigns to achieve aggressive growth and profitability targets.
• Own campaign P&L, pacing, and performance reporting across all digital platforms and all markets.
• Conduct deep-dive analysis using BI tools (Domo, Google Analytics) and advanced Excel/Sheets to identify trends and actionable insights.
• Collaborate with Digital Agency on strategy, execution, analysis, monitoring, etc
• Test and optimize landing pages, creative variations, funnels, and targeting strategies to improve CTR, CVR, ROAS, and customer acquisition efficiency.
• Build and manage relationships with internal stakeholders and external partners to drive performance and uncover new growth opportunities.
• Prepare and present performance updates, insights, and recommendations to leadership.
• Support the development of a growing performance marketing team as investment increases.

Benefits

• Comprehensive benefits package – Health, Vision & Dental Insurance
• 401(k) matching and more!
• 401(k) matching retirement plan – up to 4% match
• 3 weeks (120 hours) of PTO
• Paid holidays
• FREE on-site parking garage
• Stability – join a fast-growing, high-energy team with strong leadership and continued growth opportunities
• Work/Life balance – do the work you love, with collaborative people and no long or crazy hours!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees