Paid Media Director

Leap Event Technology•Dallas, TX

6d•Remote

About The Position

Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That’s why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events. We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world. The Paid Media Director will play a critical leadership role in planning, executing, and optimizing paid media and digital performance marketing initiatives across multiple clients, campaigns, and channels. This role balances hands-on execution with strategic oversight, helping ensure campaigns are efficient, scalable, and aligned to business goals. The Director will partner closely with internal stakeholders, platform partners, and leadership to drive measurable outcomes, improve processes, and elevate performance marketing maturity across the organization. Sounds interesting? Let’s talk.

Requirements

5–8+ years of experience in performance or digital marketing, paid media, or growth marketing
Strong hands-on experience managing paid media across major platforms (Meta, Google Ads, programmatic)
Demonstrated ability to analyze performance data and translate insights into action
Experience managing multiple campaigns, budgets, and timelines simultaneously
Strong communication skills with the ability to explain performance clearly to both technical and non-technical stakeholders

Nice To Haves

Experience in sports, entertainment, ticketing, or live events
Familiarity with CRM-driven marketing, remarketing strategies, and lifecycle marketing
Experience building or refining performance marketing processes and playbooks
Comfort working in fast-paced, high-growth environments

Responsibilities

Support the development of full-funnel paid media strategies aligned to client and organizational goals
Translate business objectives into clear media strategies, channel plans, budgets, and KPIs
Oversee execution and ongoing optimization of paid media campaigns across Meta, Google, Display, YouTube, OTT/CTV, and emerging platforms
Monitor performance daily to ensure strong pacing, efficiency, and results against defined KPIs
Partner on campaign measurement, reporting, and insights to identify trends, opportunities, and risks
Help evolve reporting standards, dashboards, and performance storytelling for internal and external stakeholders
Improve campaign processes, QA standards, and workflows across strategy, creative, execution, and analytics
Serve as a day-to-day paid media lead, collaborating cross-functionally and mentoring junior team members