Director of Paid Media

Gorilla Commerce•Norwalk, CT

1d•Hybrid

About The Position

As the Director of Paid Media at Gorilla Commerce, you will lead the charge in shaping our paid media strategy across on-platform and off-platform channels to drive profitable growth. This role demands a data-driven leader who combines strategic vision with analytical rigor—someone who can optimize campaigns, innovate attribution models, and scale emerging channels while ensuring every dollar spent delivers measurable impact. You will oversee a high-performing team managing retail media platforms (Amazon Ads, Walmart Connect) and expand our footprint across Paid Social, Search, CTV, Streaming, and emerging channels. Success in this role means mastering performance economics—owning the Mixed Media Model and metrics like CAC:LTV ratio, MER, branded search attribution, and incrementality lift—to guide decisions that fuel sustainable growth. About Gorilla Commerce What We Do: We’re a leading e-commerce company focused on creating high-quality, affordable products that make everyday life easier. Scale & Footprint: Headquartered in Norwalk, CT, Gorilla Commerce is a Top 10 Amazon U.S. seller with rapid growth and expanding into an omnichannel presence. Industry Differentiator: Known for our flagship brand, Gorilla Grip, we combine creativity with data-driven insights to deliver obsession-worthy products. Culture Highlights: Fast-paced, collaborative, and customer-focused environment where innovation and growth thrive. Impressive Growth: We’re a rapidly growing e-commerce company with ambitious plans to expand our reach and evolve into a true omnichannel business.

Requirements

Experience: 7+ years in paid media management with proven success in high-budget campaigns ($10M+), across multiple brands and channels.
Analytical Expertise: Advanced proficiency in data analytics, attribution modeling, and statistical methods (regression, hypothesis testing). Experience with MMM and incrementality testing required.
Platform Mastery: Amazon Ads, Walmart Connect, Meta, Google Ads, TikTok Ads, Trade Desk, MNTN, Google Analytics.
Tools & Tech: SQL, Excel, BI tools; familiarity with Python/R for marketing analytics is a plus.
Creative Insight: Strong understanding of creative optimization and testing frameworks.
Innovation: Experience leveraging AI for creative scaling and campaign automation.
Certifications: Amazon Ads, Google, Meta, TikTok preferred.

Responsibilities

Lead On-Platform Marketplace Performance Marketing Direct and optimize campaigns across Amazon Ads, Walmart Connect, and social commerce platforms, ensuring profitability (ACOS/TACoS) and market share growth.
Own Advanced Attribution & Measurement: Develop and implement sophisticated attribution frameworks, including multi-touch and incrementality models, to accurately measure branded search impact and cross-channel performance. Build MMM (Marketing Mix Modeling) capabilities to inform spend allocation, following signals of increasing brand searches to revenue
Drive Customer Economics Analysis: Monitor and optimize CAC:LTV ratios, MER, and incremental lift across all channels. Use predictive modeling and statistical analysis to forecast performance and guide budget decisions.
Expand into Emerging Channels: Test and scale new media opportunities (CTV, Streaming Video, Linear TV) to diversify reach and improve omni-channel efficiency.
Leverage Data for Creative Optimization: Translate consumer insights and performance data into actionable creative strategies. Partner with content teams to design assets that maximize ROAS and conversion.
Integrate Campaigns Across Teams: Collaborate with Brand, Product, and Merch Planning to align messaging, product launches, and paid media strategies for cohesive execution.
Stakeholder Reporting & Communication Deliver weekly performance dashboards and growth insights to leadership, highlighting attribution results, branded search contribution, and efficiency metrics.

Benefits

Competitive Benefits Package
Health Coverage: Comprehensive medical, dental, and vision plans, including a free medical option.
401(k) with Company Match: Supporting your long-term financial wellness.
Paid Time Off: Generous PTO, holidays, and “Birthday Your Way” – take a day off during your birthday month.
Parental Leave: Paid time off for new parents.
Wellness Support: Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs.
Flexible Work Arrangement
Hybrid schedule with three in-office days (Monday–Wednesday) and flexibility for remote work.
Remote Flex Weeks: Two fully remote weeks per year—one in July and the second is the week between Christmas and New Year.
Perks That Matter
Learning & Development: Professional development encouraged and opportunities provided annually.
Lifestyle Benefits: Commuter assistance, pet-friendly office, and wellness programs.
Culture Perks: Free snacks, coffee, and team events to keep our community strong.