Director of Paid Media

#paid • Toronto, ON

59d • $120,000 - $150,000

About The Position

We’re looking for a strategic, hands-on Director of Paid Media to lead our Media team.

As the senior-most media leader at #paid, you’ll define the vision and direction of the media function—shaping how paid media drives performance, innovation, and revenue as we continue building the Creator OS.

This role blends high-level strategy with execution. You’ll be just as comfortable presenting to senior clients and internal stakeholders as you are building media strategies, refining pricing models, and supporting key pitches.

Reporting to the VP of Strategy, you’ll partner closely with Sales, Client Success, Product, and Strategy to ensure our media offering is differentiated, scalable, and delivers strong client outcomes.

Requirements

• 7–10+ years of experience in paid media, digital marketing, or creator marketing
• Proven leadership experience managing high-performing teams
• Direct, hands-on experience across major paid social platforms
• Deep understanding of media strategy, optimization, and performance drivers
• Experience managing large media budgets and driving business outcomes
• Comfortable operating at both a strategic and executional level
• Strong communicator with experience presenting to senior stakeholders
• Highly organized and comfortable in fast-paced environments
• Lead a team of full-time employees and contractors, ensuring strong performance and engagement
• Design and implement scalable media strategies that drive strong results
• Build and streamline internal processes that enhance operations
• Collaborate with cross-functional teams to meet client goals
• Partner with Product to improve team efficiency and impact
• Provide mentorship and support to the Media team
• Stay ahead of industry trends and contribute to thought leadership
• Manage and optimize paid social campaigns across major platforms
• Operate as a senior strategic leader, confidently presenting to executive stakeholders and clients
• Balance strategic thinking with hands-on execution, including pricing, presale strategy, and pitch support

Nice To Haves

• Experience in the creator economy or influencer marketing
• Experience working cross-functionally with Sales or Strategy teams
• Experience at a tech or high-growth company
• Experience with AI, automation, or workflow optimization tools

Responsibilities

• Media Strategy, Leadership & Innovation
• Set and evolve the vision for paid media, with a strong focus on presale strategy and revenue growth
• Lead the development of media strategies and narratives for creator-led campaigns
• Act as the senior voice of media in client presentations, pitches, and internal planning
• Identify opportunities for new paid media offerings tailored to the creator economy
• Stay on top of platform updates and industry shifts
• Partner with Product to drive automation, tooling, and operational efficiency
• Own the roadmap for AI-driven solutions to enhance media planning and execution
• Own senior relationships with key platform partners (Meta, TikTok, Snapchat, Pinterest, StackAdapt)
• Unlock strategic opportunities, including betas, partnerships, and joint initiatives
• External Partner and Cross-Functional Collaboration
• Oversee external agency partners to ensure quality, performance, and alignment
• Collaborate closely with Sales, Strategy, Client Success, and Measurement to deliver best-in-class outcomes
• Contribute to a shared learning agenda that continuously improves creator specific media strategy and performance.
• Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals
• Partner with Product to identify tooling and automation opportunities
• Team Leadership & Operations
• Lead and develop a high-performing team of media professionals, including performance management and goal setting
• Oversee day-to-day team operations, resourcing, and workflow optimization
• Build scalable systems and processes to support growth and efficiency
• Oversee day-to-day operations of the Media team, including resource planning and workflow improvements
• Own and optimize paid media campaigns across major platforms
• Provide strategic input and hands-on support for live campaigns
• Commercial Strategy & Financial Ownership
• Lead media pricing and packaging strategy to ensure scalability and strong margins
• Identify opportunities to drive incremental revenue from media performance
• Own the media department budget, including team and external partner spend
• Partner with Finance to manage media spend forecasting and cash flow

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees