Director of Paid Advertising (Volunteer)

WeVote • Oakland, CA

4d

About The Position

WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US.

Requirements

• 7+ years of experience managing paid digital campaigns, including experience owning strategy and budgets at scale
• Deep proficiency with Google Ads, including YouTube ads, including the ability to own strategy, campaign setup, execution and measurement (with the help of other specialists in the org)
• Strong command of GA4, UTM standards, and pixels/tags; able to set measurement strategy and guide analytics troubleshooting
• Experience leading or mentoring marketers and coordinating cross-functional work
• Strategic and detail-oriented, with the judgment to prioritize across multiple concurrent campaigns
• Meticulous about compliance, privacy, and brand safety
• You are currently located in the US and can work one or two hours that overlap with US Pacific Time per week

Nice To Haves

• Some familiarity with Meta Ads Manager, TikTok Ads, and Reddit Ads is preferred
• Experience with political or cause-related advertising is a strong plus

Responsibilities

• Own the overall paid advertising strategy for nonpartisan voter education and GOTV campaigns with a focus on Google Ads, aligned to election timelines and priority geographies
• Set budget allocation, channel mix, and performance targets; forecast reach and impact against WeVote's mission goals
• Provide direction and mentorship to paid media volunteers (e.g., campaign managers and analysts), reviewing campaign structure, pacing, bids, audiences, and creative strategy
• Establish measurement standards in partnership with analytics: tracking frameworks (UTMs, pixels/tags, conversion events), attribution, and reporting that reconciles with platform and GA4 data
• Define a testing roadmap (audiences, creative, landing flows), synthesize learnings across campaigns, and codify what works into scalable playbooks
• Own brand safety and compliance with platform political ad policies and WeVote's nonpartisan 501(c)(3) guidelines, including required verifications and disclaimers

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed