Director of New Stand Openings - Michigan
About The Position
Brewtopia, a fast-growing and high-energy 7 Brew franchise group, is expanding rapidly across Michigan and is seeking a Director of New Store Openings (NSO). This role is responsible for spearheading every new location launch, building high-performing teams from scratch, and ensuring operational readiness across two major markets. The goal is to open 200 stands and achieve $500M in revenue by 2028. The Director of NSO will own the entire lifecycle of launching new 7 Brew stands, from pre-construction readiness to hiring, training coordination, equipment setup, marketing integration, and grand opening execution. This role requires cross-functional collaboration with Operations, Training, Marketing, HR, and the Support Center to ensure each stand embodies the 7 Brew culture of kindness and operational excellence. It is a highly collaborative, highly visible, and critical role for Brewtopia's growth.
Requirements
- 5+ years of experience leading multi-unit QSR or high-volume retail operations, with direct new-store opening experience preferred.
- Comfortable with heavy travel across Michigan.
- A builder — you thrive in fast-paced environments and enjoy creating structure, processes, and repeatable systems.
- A motivating people leader who builds culture, inspires teams, and communicates with clarity and confidence.
- Highly organized, detail-obsessed, and relentless about timelines and execution.
- Skilled in cross-functional collaboration, project management, and problem-solving under pressure.
- Tech-savvy, with experience using QSR operational systems.
Responsibilities
- Lead All New Store Opening (NSO) Operations, overseeing the complete end-to-end timeline from pre-hiring through grand opening.
- Design, manage, and optimize the NSO tracker ensuring clarity, alignment, and accountability across all teams.
- Facilitate weekly NSO meetings to keep stakeholders on track and problem-solve barriers quickly.
- Collaborate with Training and Operations leadership to plan and execute all hiring for new stands.
- Build strong, connected teams by modeling Brewtopia culture, engaging with stand teams, and supporting managers pre- and post-opening.
- Maintain deep operational proficiency to coach, lead, and model expectations.
- Lead the delivery, installation, and validation of all equipment, smallwares, and technology systems, including TouchPoint, CrunchTime, and Schedules.
- Ensure all materials — iPads, card readers, kits, uniforms, swag, signage — are ready and onsite before training begins.
- Manage health department licensing, inspections, permit readiness, and coordination with local vendors.
- Partner with Marketing on grand opening strategies including Swag Day, local PR, drive-thru signage, and digital campaigns.
- Oversee Drink Drops, community outreach, and all guest-facing launch activities that build excitement and awareness.
- Ensure each opening reflects the Brewtopia energy — fast, fun, connected, and memorable.
- Serve as the connective tissue between departments (Training, Ops, Marketing, HR, Facilities, and IT).
- Identify gaps, build processes, and create scalable systems as we open more stands each year.
- Continually refine and improve the NSO playbook to drive speed, consistency, and excellence.
Benefits
- Health, Dental & Vision Insurance with employer contribution
- 401(k) with company match
- Car & Cell Phone Allowance
- Paid Time Off (PTO)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
