Director of New Program Launch

National Louis University•Chicago, IL

About The Position

National Louis University (NLU) is seeking a seasoned and strategic Director of New Program Launch to lead the university’s efforts in bringing new academic programs to market. This is a high-impact leadership role at the intersection of strategy, project management, and cross-functional collaboration. As the Director, you will own the end-to-end launch process for new programs, overseeing everything from marketing and enrollment training to technology setup and competitive research. You will work across departments to ensure every new program is set up for strong, sustainable growth within its first year.

Requirements

Bachelor's Degree required
3+ years of project management and team leadership experience, preferably in a sales or marketing function
At least 1 year of experience mentoring team members or providing leadership with or without direct line authority
Minimum of 3 years of experience as a marketing generalist, with working knowledge of Google Analytics, social media native tools, and CRM platforms such as Salesforce or Pardot
Strong analytical skills with the ability to collect, organize, visualize, and draw meaning from data
Excellent copywriting and editing skills, with the ability to articulate program and brand narratives clearly and compellingly
Demonstrated ability to create effective sales presentations and supporting materials

Responsibilities

Develop and execute a comprehensive launch strategy for each new program, guiding it through a structured one-year incubation period.
Build a standardized launch framework for the university, assembling cross-departmental teams, setting objectives and timelines, and driving full accountability for results.
Design and deliver training programs that bring consistency to enrollment teams, ensuring they can compellingly and accurately represent each new program.
Partner with enrollment leadership to identify performance gaps and develop targeted solutions to strengthen the enrollment pipeline.
Collaborate with marketing and academic teams to produce materials that showcase each program's unique value, including website updates, landing pages, brochures, digital ads, tuition sheets, and flyers.
Oversee timely implementation and quality of all program collateral.
Track and analyze engagement metrics across all departments involved in a program launch.
Produce weekly and monthly reports that surface the insights needed to course-correct quickly and drive growth.
Serve as the central point of contact for all new programs during the incubation phase, building strong working relationships across Enrollment, Marketing, Operations, and Academic departments.
Establish consistent communication rhythms and streamlined processes that create an outstanding student experience from first inquiry through enrollment.