Director of Network Affiliate and Marketing Strategy

Weigel Broadcasting Co•Chicago, IL

6d•$140,000 - $155,000•Onsite

About The Position

Weigel Broadcasting in Chicago, IL is seeking an enthusiastic, experienced, relationship driven TV marketing leader to oversee network affiliate marketing, outside media strategy and buying, promotional partnerships and more. Reporting to the VP of Network Marketing, your role will be to collaborate on and implement focused executions and strategies that drive overall network and programing awareness, audience viewership and help advance company goals.

Requirements

Worked in large market or group level television station marketing and promotion role, or at a network, studio or syndication company in similar capacity
Possess 8+ years of B2B and B2C television marketing experience or similar
Managed media strategy and buying with demonstrated results in delivery and efficiency
Communicated and collaborated effectively at all levels of an organization
Identified obstacles, developed strategic solutions, and presented outcomes to stakeholders
Managed multiple projects of various scopes simultaneously
Strong business verbal and written communication skills

Responsibilities

Drive external brand promotion strategy across affiliate, outside media and marketing partnerships
Represent Weigel professionally and drive partner success
Manage and mentor the Affiliate Marketing and Promotions Manager and supervise the Media Buying Assistant
Develop and maintain B2B relationships and strategies across TV network affiliate stations and outside marketing partners to drive network engagement, viewer awareness, and ratings
Lead company activations for consumer and business events including conventions, trade shows, and sales events
Oversee outside media buying, negotiation, reconciliation, plan evaluation, and results reporting
Ensure compelling B2B and B2C communication that advances awareness and interest in Weigel networks and programming by collaborating with outside press and publicity communication teams
Perform additional duties as assigned