Director of Membership

Greensboro Country Club•Greensboro, NC

1d•Onsite

About The Position

Greensboro Country Club has an opportunity for an exceptional, service-oriented professional to join our team as Director of Membership. The Director of Membership is responsible for achieving membership objectives established by the Club, including membership growth, retention, engagement, and member satisfaction. The Director of Membership develops and executes cost-effective membership sales and marketing strategies, cultivates relationships with prospective and current members, and coordinates programs designed to strengthen member engagement and retention. This position is highly visible throughout the Club and engages with members across all activity centers to build positive relationships and promote the overall Club experience. The Director of Membership serves as a professional ambassador for Greensboro Country Club and represents the Club in relationships with prospective members, current members, community contacts, and other external constituencies. The Director works collaboratively with the General Manager, Senior Management Team, Membership Committee, and department leaders to ensure effective communication and promotion of Club amenities, programs, activities, and membership opportunities.

Requirements

Bachelor's degree in business administration, Hospitality or Resort Management, Communications, Public Relations, Marketing, or a related field preferred.
Certified Membership Professional designation or equivalent professional experience is a plus.
Minimum of three (3) years of experience in hospitality, private club operations, membership sales, sales, marketing, customer relationship management, or a related field.
Private club experience preferred.
Demonstrated success in relationship building, sales, customer service, membership retention, or marketing.
Strong interpersonal and communication skills.
Excellent organizational and time-management skills.
Strong attention to detail and follow-through.
Ability to work independently and make sound decisions while collaborating effectively with Club leadership and employees.
Professional appearance and demeanor appropriate for a private country club environment.
Ability to work evenings, weekends, and holidays as required by Club events and membership activities.
Proficient working knowledge of Microsoft Office products, including Word, Excel, Outlook, and PowerPoint.
Knowledge of Northstar membership software is preferred.
Experience with membership databases, CRM systems, or similar relationship-management platforms preferred.
Ability to analyze membership information and prepare reports using available technology.
Ability and willingness to learn new technology and software systems.
Must be able to reach, bend, stoop, stand, and lift up to 25 pounds.
Must be able to sit, stand, walk, and remain active for prolonged periods of time.
Must be able to move throughout Club facilities and grounds as required.
Must be able to work indoors and outdoors during Club events and activities.

Nice To Haves

Certified Membership Professional designation or equivalent professional experience is a plus.
Private club experience preferred.
Knowledge of Northstar membership software is preferred.
Experience with membership databases, CRM systems, or similar relationship-management platforms preferred.

Responsibilities

Create, implement, and continuously evaluate strategies to meet the Club's membership goals.
Develop and maintain a comprehensive membership marketing and sales plan.
Identify target markets and develop strategies to attract qualified prospective members.
Determine markets to be canvassed for qualified individuals and maintain a perpetual prospective member/invitee roster.
Develop and maintain relationships with prospective members through personal contact, referrals, networking, events, follow-up, and other appropriate sales efforts.
Conduct tours and presentations for prospective members and their families.
Assist prospective members in fulfilling application requirements and understanding membership privileges, costs, rules, and expectations.
Plan, design, and implement prospective member functions and events.
Promote Club activities, amenities, and programs for prospective members.
Organize and maintain membership kits and other materials used for sales calls, membership outreach, direct mail, and promotional activities.
Research demographics, market segmentation, membership trends, and other information to identify opportunities for membership growth.
Research other private clubs and industry practices for information useful in developing and revising Club membership policies and programs.
Assess the need for and make recommendations regarding membership classifications to help ensure the Club's membership structure meets changing market needs.
Track the success and overall performance of membership sales and marketing activities.
Oversee all membership-related administrative duties, including maintaining member files, processing documentation, conducting mailings, and preparing monthly membership reports.
Maintain the Club's membership database/register and ensure member information is accurate and current.
Develop and ensure that established procedures for processing prospective members' applications are consistently followed.
Process requests for new memberships, transfers, changes, and other membership transactions.
Process member resignations and maintain accurate records of membership changes.
Report approved new members to the Controller to initiate proper administration of their memberships.
Ensure membership applications are complete and properly processed.
Ensure initiation fees and other applicable membership charges are properly communicated and collected.
Ensure new members understand membership privileges, costs, rules, and expectations.
Develop, maintain, and monitor systems to track membership activity and attrition.
Maintain historical membership information and records.
Maintain confidentiality of all member and prospective member information.
Develop and implement programs designed to increase member retention, engagement, and satisfaction.
Develop and maintain a system for monitoring and analyzing member attrition.
Follow up with members as appropriate to identify concerns, improve engagement, and encourage continued membership.
Develop relationships with members throughout all Club facilities and activity centers.
Encourage member participation in Club activities, programs, and amenities.
Respond effectively and professionally to members' comments, concerns, suggestions, in accordance with Club standards, policies, and procedures.
Use member feedback, ideas, surveys, and suggestions to continuously improve services provided to members.
Develop and maintain an effective new member onboarding and orientation process.
Conduct orientations for new members and assist them in becoming familiar with Club facilities, services, activities, and membership benefits.
Follow up with new members to encourage engagement and ensure a positive transition into Club membership.
Conduct an annual Club survey regarding membership dues, equity, practices, fees, and other membership-related matters.
Analyze survey results and make recommendations to Club leadership as appropriate.
Oversee the administration of membership rules and regulations to ensure consistency in interpretation and application.
Review and recommend updates to membership rules, regulations, classifications, and procedures as needed.
Communicate changes to membership rules, regulations, policies, and procedures to members in a timely and professional manner.
Ensure membership practices are applied consistently and in accordance with Club policies.
Work with the Membership Committee, General Manager, Senior Management Team, and other appropriate leaders regarding membership policies and procedures.
Maintain the Club's overall membership communication plan.
Coordinate with Marketing and other departments to ensure effective communication of Club amenities, activities, programs, events, and membership opportunities.
Develop targeted membership communications based on member demographics, interests, and engagement.
Assist with the development of membership newsletters, announcements, invitations, direct mail, presentations, membership materials, and other communications.
Ensure communications with members and prospective members reflect the Club's standards of professionalism and hospitality.
Participate in key Club events and maintain a visible presence throughout the Club.
Host prospective members and their families at Club events and activities.
Work with the Food & Beverage Department and other departments as needed to coordinate special member and prospective member events.
Coordinate with department leaders to promote participation in Club programs and activities.
Be present during targeted Club special events and operations, including evenings and weekends, as necessary to assist with operations and meet and greet members and guests.
Serve as a professional ambassador for Greensboro Country Club at Club events and in the community.
Serve on the Membership Committee and work collaboratively with the Membership Chair.
Collaborate with the General Manager, Senior Management Team, Club committees, and department leaders to achieve membership objectives.
Develop effective communication and collaboration with all departments to ensure the Club's membership goals are understood and supported throughout the organization.
Work with department leaders to identify opportunities to enhance the member experience and increase utilization of Club amenities.
Maintain a positive and professional working relationship with all employees and departments.
Represent the Club professionally with members, prospective members, guests, community contacts, and other external constituencies.
Develop and adhere to an approved Membership Department budget.
Monitor departmental expenses and take corrective action as necessary to ensure budget goals are achieved.
Prepare and maintain monthly membership reports.
Track new members, resignations, transfers, prospective members, referrals, membership activity, and attrition.
Analyze membership trends and provide recommendations to the General Manager and Membership Committee.
Track and report the effectiveness of membership marketing, sales, retention, and engagement initiatives.
Prepare reports, presentations, and other information requested by the General Manager, Membership Committee, Board, or Club leadership.
Complete special projects and other appropriate assignments made by the General Manager.