Director of Media Marketing Strategy and Optimization

Galderma • Boston, MA

21d • $225,000 - $265,000 • Hybrid

About The Position

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else. At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact. The Director of Media Marketing Strategy & Optimization will lead the development, execution, and continuous improvement of digital and media initiatives across th e Therapeutic Dermatology marketing . This role focuses on leveraging emerging technologies, data-driven insights, and innovative digital solutions to optimize customer engagement, enhance operational efficiency, and supp ort cross-functional commercial objectives . The ideal candidate will have deep expertise in digital transformation within the pharma /biotech sector, strong cross-functional collaboration skills and a proven ability to align digital strategies with business goals.

Requirements

• Education: Bachelor’s degree in Marketing , Business, Media, Digital Media, or related field; MBA or advanced degree preferred.
• Experience: 8+ years in media and/or digital strategy roles, with at least 3 years in pharmaceutical or healthcare industry.
• Proven track record in digital transformation and optimization.
• Skills: Strong understanding of pharma marketing regulations and compliance.
• Expertise in analytics tools (Google Analytics, Adobe Experience Manager), CRM, and omnichannel platforms.
• Excellent leadership, communication, and stakeholder management skills.

Nice To Haves

• PMP or Agile certification
• Digital Marketing certifications (Google, HubSpot)
• Familiarity with pharma compliance certifications

Responsibilities

• Strategic Leadership Define and implement a comprehensive media and digital strategy aligned with brand and corporate objectives .
• Drive media and digital transformation initiatives across all marketing verticals (HCP, P2P and DTC)
• Identify emerging trends (AI, automation, omnichannel, personalization) and assess their impact on pharma operations
• Optimization & Performance Develop frameworks for measuring media and digital performance and ROI.
• Partner with analytics teams to interpret data and optimize campaigns for maximum impact.
• Implement best practices for SEO, content strategy, and digital media optimization.
• Lead the marketing mix evaluation and communication and identify recommendations to optimize ROI
• Cross-Functional Collaboration Work closely with marketing leads , IT, compliance, and commercial teams to ensure seamless execution.
• Manage ag en cy relationships and oversee digital platforms, tools, and technologies.
• Ensure compliance with regulatory standards ( e.g. FDA, NAD ) in all digital initiatives.
• Innovation & Customer Experience Optimize initiatives to enhance HCP and patient engagement through media and digital channels.
• Explore and integrate new technologies such as AI-driven insights, chatbots, and telehealth solutions.
• Foster a culture of innovation and continuous improvement across the marketing team

Benefits

• We offer a competitive and comprehensive benefits program including health insurance, 401(k) plan with employer match, a generous paid time off policy, hybrid work schedules and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director