Acquisition and Investment Strategy Director

FanDuel•New York City, NY

23h•Hybrid

About The Position

This is a high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group. The Director of Media Investment Strategy, Planning & Operations will shape and lead the media investment allocation strategy with data-driven decision making. The role requires marketing & commercial savvy to drive company growth through the Sports product. In addition to the specific responsibilities outlined, employees may be required to perform other such duties as assigned by the Company to ensure operational flexibility and allow the Company to meet evolving business needs.

Requirements

8+ years of experience in digital/growth marketing with a focus on consumer acquisition
5+ years of managerial experience preferred
Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
Strong communication skills and experience influencing senior leadership teams
Proven growth mindset; Product led, data driven and highly creative
Results oriented, with the need to be objective and measure performance
Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
Strong commercial & financial acumen with proven ability to manage senior stakeholders.
Track record of delivering business outcomes
Strong analytical rigor to your decision making
Ability and eagerness to effectively balance the big-picture strategic work with execution
Proficient in a range of tools across the marketing stack: Amplitude, Appsflyer, GA, Tableau preferred
Customer focused
Interest in the sports gaming industry preferred

Responsibilities

Build, lead & develop a high performing team focused on delivering excellence in media planning, investment strategy & operations to drive business results.
Evolve overall media planning process, ensuring commercial & brand strategy fuels sophisticated media investment to extract optimal results from our partnership portfolio.
Manage & challenge existing media investment practice principles to drive brand & business growth both short & long term.
Partner with media investment leads to ensure ongoing optimizations in-period, especially around key sports tentpoles to unlock optimal return & ensure fulfillment.
Relentlessly drive process & workflow efficiencies with dedicated focus on operational automation to improve overall media org throughput.
Partner with GTM teams to optimize investment across sports & help define short-term and long-term optimization to deliver commercially sensible growth results.
Holistically understand our marketing investment through marketing mix modeling insights to drive marketing ROI.
Support in all major partnership endeavors & joint business plan agreements with tier 1 digital media partners across the calendar year to unlock optimal value for the FanDuel business across all products.
Strategically partner with internal media analytics team to further develop performance reporting capabilities & visualizations to provide the digital media team with key insights to enable campaign & strategy optimizations.
Drive focus with media team leadership group to ensure achievement of business performance metrics & payback targets.
Work with finance counterparts to build & sign off annual marketing investment, to include guidance of quarterly re-forecasting process, ensuring finance goals translate into marketing objectives.
Lead large scale partnership investment valuation work with media investment and strategic partnership counterparts.
Mature our media practice constantly iterating and improving our reporting, insights, experiments, and partnership portfolio.
Lead and influence media and campaign marketing teams to help deliver against media targets.
Foster a test and learn culture that continues to improve our performance and processes.