Director, Acquisition Strategy, Direct Investing

RBC•Toronto, ON

3d•CA$110,000 - CA$160,000•Onsite

About The Position

Lead a dynamic team driving growth in one of Canada’s most competitive investment markets. The Director, Client Acquisition Strategy will be accountable for forming and delivering against our net-client and net-asset acquisition plans (including both gross acquisition and retention volumes). You will partner with marketing, sales, product, and analytics teams to build data-driven acquisition programs, optimize customer acquisition costs, maximize lifetime value across all channels and segments, and drive impact through initiatives and campaigns. This is an exciting opportunity to shape acquisition strategy for RBC Direct Investing, optimize acquisition volumes and costs across channels, and own P&L outcomes.

Requirements

10+ years of progressive experience in client acquisition, growth strategy or investment products, with demonstrated P&L ownership and accountability for outcomes
Deep financial acumen, including comfort building business cases, modeling campaign impact, and optimizing unit economics
Strong executive presence and communication skills, with the ability to influence senior stakeholders and secure buy-in across the organization
Proven strategic problem solving skills, including the ability to break down ambiguous, complex problems and translate analysis into action
Proven ability to partner with a diverse group of stakeholders to draw out diverse views & secure alignment
Degree in Business Administration, Marketing, Economics, Finance or a related quantitative field

Nice To Haves

CFA and/or experience in the investments industry is an asset

Responsibilities

Craft and execute client acquisition strategies with full accountability for targets and P&L outcomes
Build compelling go-to-market programs and lifecycle strategies designed to achieve client acquisition targets and drive measurable revenue growth
Lead annual budgeting and forecasting for all net-acquisition activities
Optimize the CAC-to-LTV equation across every channel, segment, and offer
Lead teams through the delivery of high-impact initiatives that accelerate growth and reduce attrition
Conduct strategic deep-dives that answer critical business questions and size transformational opportunities

Benefits

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.
We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Shape the growth strategy for one of Canada's leading digital investment platforms in a fast-moving, innovative market
Lead a high-performing team with direct accountability for business outcomes
Grow your career with exposure to senior leadership and strategic initiatives across wealth management
Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate’s experience, skills, registration status, performance, individual goals, market conditions, and business needs.
The expected pay range for this position is: $110,000 -160,000
The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location.
If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay range for the additional locations listed.
RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.
You have the potential to earn RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.