Director of Marketing

Opiniion Inc. • Lehi, UT

11h • Onsite

About The Position

The Director of Marketing will oversee the marketing department, including the team, strategic execution, budget deployment, and pipeline numbers. This role is a leadership position responsible for setting direction, building systems, and holding the team accountable to measurable outcomes. The focus is on driving revenue impact by working cross-functionally with Sales, Customer Success, and Product. The market is intentionally specific, requiring every dollar and initiative to connect directly to pipeline. This role reports to the CXO.

Requirements

• 7–10+ years of B2B SaaS and/or Multi-family marketing experience with at least 3–5 years in a senior leadership role.
• Proven track record building demand generation programs that produce measurable pipeline, not just lead volume.
• Data-driven operator. You build dashboards, own attribution, and use numbers to defend decisions and secure resources.
• AI-first mindset. You use tools like Claude, Clay, and automation to multiply output, not as novelties.
• Strong HubSpot experience; you know how to configure it for proper pipeline attribution.
• Exceptional leadership skills. You develop people, set clear expectations, and build accountability.
• Executive-level communication; comfortable presenting to skeptical leadership with data, not vanity metrics.

Nice To Haves

• Experience marketing to property management, multifamily, or proptech strongly preferred.
• Familiarity with Clay, n8n, or comparable GTM automation tooling strongly preferred.

Responsibilities

• Own and execute Opiniion's marketing strategy aligned to ARR growth and pipeline targets.
• Lead, develop, and hold accountable the full marketing team setting role clarity, performance standards, and a culture of measurable output.
• Own the marketing budget with full ROI accountability across every initiative.
• Present pipeline contribution and marketing performance to the CXO and CSO.
• Own a specific marketing-sourced pipeline target ($ and demo volume) not MQL volume, not website traffic.
• Leverage our tech stack to enrich accounts, build our outbound motion, and arm Sales with context before every conversation.
• Hire and lead the outbound motion. You write the playbook, they run it, you measure and refine it.
• Own the Sales-Marketing feedback loop. What's landing, what's converting, and what needs to change.
• Own Opiniion's brand — voice, visual identity, and messaging consistency across every channel and audience.
• Lead content marketing and thought leadership strategy, including our quarterly benchmark report series powered by our proprietary dataset.
• Oversee the Senior PMM's product marketing output — positioning, sales collateral, competitive intelligence, and launch campaigns.
• Monitor competitor positioning and industry trends; bring insights back to sharpen our GTM narrative.
• Own HubSpot sales and revenue operations approach with our Rev Ops team.
• Establish and maintain the attribution framework so leadership always knows what marketing contributed and what it cost.
• Evaluate and implement AI tools and automation that reduce the labor cost of marketing output.
• Partner with RevOps and Sales Ops on clean data, pipeline handoffs, and shared reporting.
• Serve as the primary marketing partner to Sales, Customer Success, and Product leadership.
• Support product launches with strategic campaigns and sales enablement materials.
• Serve as the voice of the customer and the market within the organization.

Benefits

• Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage.
• Opiniion covers 40-90% of the premium cost for employees and all dependents.
• 401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.
• Pre-tax Health Spending Accounts (HSA).
• Paid Parental Leave for all new parents (including adoption or foster care).
• Unlimited Time Off policies.
• 10 Paid Holidays annually.
• Monthly Gym Reimbursement benefit.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees