Director of Marketing

The Ivy Group • Charlottesville, VA

23d • $80,000 - $110,000 • Onsite

About The Position

The Ivy Group seeks a Director of Marketing who brings ah-ha! strategic insights, takes ownership of a project from the prospect inquiry through project post-mortem, and functions as a trusted partner to clients and the agency’s leadership team. In Ivy’s boutique agency environment, this role is a “player-coach” who actively plans and oversees projects, with a careful eye on quality control, while leading other team members. The ideal candidate is experienced in managing digital campaigns and creating content in a way AI never could, and will happily brainstorm creative concepts on a whiteboard or present brand messaging to a board. This position reports to the Managing Director and is part of the senior leadership team, contributing to the agency’s development and growth. This full-time position is in person in Charlottesville, Virginia.

Requirements

• Bachelor's degree
• Minimum of 5 years of experience creating and managing marketing initiatives
• Experience effectively communicating with executive-level leaders and skillfully navigating complex stakeholder dynamics
• Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
• Technical aptitude and knowledge of paid search, social media platforms, WordPress, email marketing, and other digital marketing channels
• Excellent organizational, communication, and writing skills
• Mastery of the Microsoft Office suite
• Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
• Passion for helping communities and purpose-driven brands thrive

Nice To Haves

• Agency, higher education, or director-level experience is a plus!

Responsibilities

• Develop effective messaging, communication, and advertising strategies in close collaboration with agency and client teams
• Draft brand messaging guides, marketing plans, creative briefs, and other strategic deliverables
• Scope, draft, and package proposals in response to prospect inquiries
• Identify, critically vet, and recommend marketing technologies for more efficient and effective campaigns and agency workflow, e.g., marketing automation, social media management, analytics and reporting, CRM, etc.
• Ideate, plan, and oversee traditional and digital marketing campaigns
• Impeccably manage complex project details, including budget, timeline, deliverables, and resource allocation
• Nimbly move from one project to another and skillfully balance tight turnarounds with anticipated needs
• Serve as a trusted client partner, communicating clearly and proactively, managing expectations, and capably navigating challenges
• Prepare informative, readable reports and critically evaluate campaign performance, gauging impact and recommending pivots as needed
• Revise and copyedit deliverables to ensure high quality standards, brand alignment, and technical compliance (within tools such as Data Studio, MailChimp, WordPress, etc.)
• Maintain in-depth knowledge of marketing best practices, social media ad platforms, and Google business products such as Analytics, Ads, Search Console, Tag Manager, etc.
• Direct copywriters, designers, campaign managers, and other team members to ensure effective campaigns and deliverables that align with client needs and project parameters
• Provide direct supervision to team members as assigned

Benefits

• Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid holidays, 18 PTO days (accrue up to 24 days over 3 years)
• Eligible for performance-based bonuses
• Independent, woman-owned agency (no bureaucracy!)
• Interesting, varied work with a diverse range of clients
• Friendly, accommodating work environment
• Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm
• Cubicle-free, dog-friendly office within walking distance of the Downtown Mall with free dedicated parking
• Protected time for professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior