Director of Marketing

Muckleshoot Casino Resort • Auburn, WA

10d • Onsite

About The Position

The Director of Marketing will assist the Chief Marketing Officer in providing strategic leadership for Marketing and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives. This role involves planning, implementing, and overseeing all Marketing operations, including day-to-day operations and collaborations with other departments to improve the overall guest experience and satisfaction. The Director will also be responsible for hiring, training, evaluating, and directing marketing staff, assessing and improving existing initiatives, and devising new strategies to increase revenue. Additionally, the role requires researching and analyzing marketing trends, ensuring organizational compliance with laws and regulations, and maintaining hospitality/guest experience standards. The Director will manage annual operating and capital budgets, contribute to a results-oriented culture, and prepare and submit promotional efforts to the Gaming Commission. This includes developing an annual promotions calendar, creating and executing social media strategies, collaborating on media strategies, and making recommendations for the reinvestment matrix. The position also involves managing participation in trade shows, ensuring compliance with regulatory requirements and organizational policies, and fostering a positive and safe work environment. The Director is expected to engage guests, team members, and vendors professionally and friendly, and perform other duties as assigned.

Requirements

• High school diploma or GED equivalent required.
• Bachelor’s degree in marketing, Communications, Business Administration, or related field required.
• Seven (7) years of marketing management experience with at least three (3) years involving management of marketing promotions, casino events, and rules submission.
• Ability to motivate, manage, and train staff.
• Ability to manage and prioritize multiple work priorities under time sensitive deadlines.
• Strong customer service skills.
• Advanced leadership and management skills and techniques.
• Strong written and verbal communication skills.
• Sound judgment and problem resolution ability.
• Ability to read, analyze, and interpret technical procedures and governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Must have strong mathematical abilities to analyze, evaluate and compute costs, budgets, and schedules.
• Ability to establish and implement a strategic plan.
• Must be able to work independently and effectively align resources to achieve goals and strategic plans.
• Ability to analyze and apply innovative thinking to a situation, investigate alternatives, and make decisions based on the most effective course of action.
• Ability to use personal computers and various computer applications.
• Ability to work all shifts.
• Ability to work more than 8 hours per day or 40 hours a week and weekends.

Nice To Haves

• Additional experience may be considered in lieu of education.
• Tribal Casino experience preferred.

Responsibilities

• Assist the Chief Marketing Officer in providing strategic leadership for Marketing and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives.
• Plan, implement and oversee all Marketing operations to include, but not limited to day-to-day operations, collaborations with other departments to improve the overall guest experience and satisfaction.
• Hire, train, evaluate, and direct marketing staff to ensure that team members receive adequate guidance and resources to accomplish established objectives; develop and implement staffing plans that provide appropriate labor to meet guest experience and operational expectations.
• Assess and improve existing initiatives; devise new strategies to increase revenue while collaborating with executive leadership to ensure alignment with organizational strategic goals.
• Research, assess, and analyze marketing industry/trends; new products/branding; regulatory updates, etc.; provide recommendations to ensure the Muckleshoot Casino Resort maintains a competitive advantage.
• Ensure organizational compliance with all applicable laws, rules, regulations and standards, and internal controls.
• Ensure consistent delivery of Muckleshoot Casino Resort’s hospitality/guest experience standards; participate in performance management programs.
• Formulate and operate within annual operating budget, and capital budget to accomplish goals and objectives.
• Contribute to a team effort and accomplish related results; encourage a results-oriented culture, host regular team member meetings to ensure accurate, effective, and consistent delivery of guest experience standards.
• Prepare and submit all promotions, tournaments, club programs, or other property promotional efforts to the Gaming Commission, or as required.
• Develop annual promotions calendar, and quarterly forecast.
• Create, maintain, and execute Muckleshoot Casino Resort’s social media strategy with a focus on retention plan development and revenue generation.
• Collaborate with internal stakeholders to establish a comprehensive, full-funnel media strategy aligned with Muckleshoot Casino Resort’s objectives to drive engagement and participation and deliver on revenue targets.
• Make recommendations for the reinvestment matrix including comps, cash back, discounts and other incentives to ensure Muckleshoot Casino Resort is investing in its target markets to maximize profitability.
• Manage, direct, and supervise all Muckleshoot Casino Resort participation in trade shows and provide analytical decisions regarding off-property events and sponsorship opportunities.
• Promote and ensure compliance with regulatory requirements and organizational policies, practices, and procedures to include, but not limited to; guest service/hospitality standards, Human Resources processes/procedures, coaching, budgeting and purchasing.
• Create, maintain, and facilitate a positive and safe work environment; promote positive team member relations and reports issues to appropriate personnel.
• Smile. Engage guests, team members and vendors with a professional and friendly demeanor.
• Performs other duties as assigned.

Benefits

• Competitive salary starting at $171,838.40 - DOE with discretionary performance bonuses 2x a year!
• Fully paid medical, prescription drug, dental, and vision coverage for you and competitive premiums for your dependents.
• Complimentary meals and covered team member parking.
• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage.
• Flexible Spending Account options for health care expenses.
• Company-paid gaming licenses (Class A & Class B).
• Variety of additional voluntary benefits and retirement plans

What This Job Offers

• Job Type: Full-time
• Career Level: Director