Director of Marketing

Digital Marketing Recruiters•Denver, CO

2d•Hybrid

About The Position

The Director of Marketing is responsible for leading a high-performing marketing function that drives new patient acquisition, supports patient retention, and serves as a key liaison to owner doctors, maintaining productive relationships and incorporating their priorities into marketing plans. This leader will build and execute marketing strategies aligned with each practice’s goals while managing spend in accordance with set budgets. The ideal candidate blends strategic vision with hands-on execution and understands how to operate across decentralized brands and maintain strong relationships with owner doctors.

Requirements

5+ years of marketing experience managing campaigns across multiple locations or brands, ideally in healthcare or a service-based environment.
Hands-on Google Ads experience, including campaign setup, optimization, reporting, or close partnership with paid search specialists.
Data fluency: comfortable pulling insights from Google Analytics, Search Console, and other reporting tools and turning them into action.
Demonstrated ability to work independently: managing your priorities, making sound judgment calls, and delivering results.
Strong command of the full marketing funnel, with hands-on experience in campaigns focused on conversion and patient/customer acquisition.
Excellent communication and relationship-building skills; you are known for being proactive, organized, and easy to work with.
A collaborative mindset—willing to flex, pitch in, and adjust when the team needs it.

Nice To Haves

Previous experience in multi-site, multi-brand marketing (in a healthcare setting is a plus).
Familiarity with multi-brand or DSO environments.

Responsibilities

Develop and lead the overall marketing strategy across all practices, balancing central oversight with local customization for independently branded offices.
Act as a strategic partner to the executive team in planning growth initiatives and identifying marketing opportunities across regions.
Build and maintain strong, collaborative relationships with owner doctors to ensure marketing strategies align with practice-specific goals and culture.
Set and manage KPIs tied to practice-level performance, including new patient visits, patient acquisition cost, and lead conversion.
Lead roll-out of practice-level marketing campaigns.
Oversee digital marketing strategies across PPC, SEO, local listings, websites, reputation management, and social media.
Design scalable SOPs and support systems for localized marketing execution by practice managers or local teams.
Support the individual branding needs of each practice, ensuring marketing materials are aligned with their unique identities and patient demographics.
Provide guidance on a calendar of patient-facing communications such as promotions, recall campaigns, referral programs, and community outreach.
Monitor and provide training for lead conversion at the practice level, including analyzing inbound phone calls and front desk tone/verbiage.
Track, analyze, and report on marketing performance using analytics dashboards and internal reporting tools.
Present insights to executive leadership and owner doctors, and adjust strategies based on performance data and practice feedback.
Manage marketing spend across all practices in alignment with allocated budgets and organizational growth targets.
Continuously monitor and optimize return on investment (ROI) from marketing spend.
Collaborate with finance and operations to establish and review annual and monthly marketing budgets.
Build and lead a strong marketing team (in-house and outsourced) with expertise in digital, brand, and local engagement.
Manage and evaluate third-party agencies and marketing vendors (e.g., printed mail collateral vendors, freelance design specialists).
Ensure efficient use of resources across centralized and practice-level marketing efforts.