Director of Marketing

AFC Companies•Tampa, FL

26d

About The Position

Build and lead AFC’s marketing function to drive qualified pipeline and revenue across our trucking, brokerage, and leasing business lines. This is a foundational leadership role for an operator-minded marketer who understands freight and trucking, and can translate real-world operational value into positioning, campaigns, and sales enablement that helps win deals.

Requirements

3 to 5+ years in B2B marketing, with experience in logistics/freight/trucking strongly preferred (or closely related B2B services)
Revenue-first mindset: focuses on pipeline quality, conversion, and closed-won impact
Proven partner to sales teams, with experience building enablement that gets used
Builder mentality: comfortable creating strategy and executing hands-on, especially in an early-stage function
Strong operational discipline: able to build repeatable processes for content, campaigns, and reporting
Experience with HubSpot (or similar CRM/marketing automation) and using data to drive decisions

Responsibilities

Build and execute campaigns that generate qualified leads and sales-ready opportunities, not vanity metrics
Develop a repeatable demand generation engine across key channels (digital, outbound support, partnerships, industry platforms, events as applicable)
Own performance measurement, experimentation, and optimization (test, learn, iterate)
Partner closely with sales leadership to improve win rates, deal velocity, and deal size
Create and maintain core enablement assets, including: Pitch decks and service overviews, One-pagers and solution briefs by product line (trucking, brokerage, leasing), Case studies, testimonials, and ROI narratives, Email sequences, talk tracks, and objection handling
Ensure messaging is consistent and actionable in the field
Build AFC’s credibility and visibility on LinkedIn and other relevant industry channels
Create content that directly supports sales conversations, including: Freight and market insights, Operational differentiators and customer outcomes, Thought leadership that positions AFC as a trusted logistics partner
Establish an efficient content engine (calendar, production process, distribution plan)
Align marketing and sales through HubSpot workflows and clean reporting
Own the operational backbone of marketing performance, including: Lead lifecycle definitions and qualification criteria, Attribution, funnel conversion reporting, and pipeline impact, Lead handoff SLAs and feedback loops with sales
Improve lead routing, nurture journeys, and lifecycle hygiene to increase conversion
Establish consistent positioning and messaging across all customer touchpoints
Strengthen AFC’s presence in the logistics market through clear differentiation and professional execution
Ensure AFC shows up with a cohesive voice across web, collateral, campaigns, and outbound support