Director of Marketing-The Viera Company

A. Duda & Sons Inc.•Viera, FL

1d•Onsite

About The Position

The Viera Company, a wholly-owned subsidiary of A. Duda & Sons, Inc., has an opening for a full-time salaried Director of Marketing. This role will have responsibility in developing and leading marketing strategies for The Viera Company that result in the achievement of corporate sales goals for both residential and commercial real estate. The position involves creating, implementing, and updating synergistic marketing campaigns and initiatives that strategically maximize new home and commercial sales in Viera. Duties also include directing an integrated marketing strategy for the institutional promotion of the MPC of Viera, leveraging contracts with vendors and distributors to manage social media, website, billboards, magazines, and ads across all platforms, and participating in key professional organizations and promotional activities. The role requires researching and compiling market and customer data, analyzing demographic factors, and strategizing with various leadership roles within the company. Additionally, the Director will oversee the development and maintenance of the Viera website and Viera Vision magazine, including Beyond Viera initiatives, and manage marketing, promotional, and advertising budgets.

Requirements

A minimum of ten years of experience in real estate marketing required.
Previous team management required.
Active in applicable real estate marketing organizations.
Strong organizational aptitude.
Strong writing/editing acumen.
Strong communication skills.
Proficiency in MS Office.
Ability to develop and implement processes.

Nice To Haves

A Masters or Bachelor's degree with a concentration in business or real estate marketing is preferred.
Experience preferably in master-planned communities or large-scale homebuilding environments.

Responsibilities

Develop and lead marketing strategies for The Viera Company to achieve corporate sales goals for residential and commercial real estate.
Create, implement, and update synergistic marketing campaigns and initiatives to maximize new home and commercial sales in Viera.
Direct an integrated marketing strategy for institutional promotion of the MPC of Viera.
Leverage contracts with vendors and distributors to manage social media, website, billboards, magazines, and ads across all platforms.
Establish effective distribution networks and develop distribution and targeting strategies.
Participate in key professional organizations and promotional activities.
Research and compile current and accurate market and customer data to identify consumer preferences and trends.
Research, analyze, and monitor demographic factors related to the Viera market and the Space Coast.
Strategize and collaborate with EVP of Sales, Marketing and Community Development, Director of Sales and Development, Director of Sales for VBI, and the SVP of Community Management & Communications.
Direct the development, updating, and maintenance of the Viera website and the production of the Viera Vision magazine.
Direct, in cooperation with operational management, the marketing, promotional, and advertising budgets for The Viera Company and related business units.