Director of Marketing - Live! at the Battery
About The Position
The Director of Marketing will translate business goals into marketing strategies and objectives that facilitate overall business growth. This includes creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district. The role involves managing the annual marketing calendar for various events and promotions, developing marketing plans and budgets, and overseeing all aspects of paid and digital advertising. The Director will also manage tenant relations, branded collateral, filming and photo needs, strategic partnerships, and sponsorship activation. Additionally, the position requires leading sponsorship activation, formulating marketing and P.R. initiatives, coordinating large group events, and providing direction to internal teams, agencies, and vendors.
Requirements
- Bachelor's Degree in marketing or related field or equivalent
- At least 4 years of experience
- Direct supervisory experience over a sales and/or marketing team
- Must be at least age 18
- Must speak fluent English
Nice To Haves
- Other languages preferred
Responsibilities
- Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district
- Manage the annual marketing calendar to include concert series, festivals, community events, restaurant promotions/specials and one-off special events
- Develop and execute marketing plans (EBS), budgets and event recaps for all events and promotions and ensure they are aligned with the company’s sales, profits, branding and media objectives
- Participates in the planning, coordination and execution of all district events
- Maintain tenant relations by communicating with all district tenants on day-to-day marketing efforts and actively assists in coordination
- Manage all paid advertising from budgeting, negotiation ad placement, reserving ad space, coordinating of ad design, developing radio copy, receiving and processing invoices
- Oversee and manage the development and production of the district’s branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
- Handle and fulfills all brand related filming and photo needs
- Oversee all aspects of digital advertising including Google Search and Display and paid social media
- Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues
- Coordinate and fulfill marketing trade deals with media partners
- Mentor, motivate, manage and develop the marketing team
- Execute trade agreements and marketing partnerships
- Lead all sponsorship activation ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled
- Formulate and execute marketing and P.R. initiatives for the district and coordinate all logistics pertaining to press conferences
- Work with local business partners to drive large group events to the district including convention groups
- Provide overall cohesive direction and event details to internal marketing support teams, outside agencies and vendor partners to ensure all marketing communications are unified, properly branded and support overall marketing objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Director
