Director of Marketing

Commercial Floor Resources • Calhoun, GA

16d

About The Position

The Director of Marketing leads marketing for Commercial Floor Resources, Laminin Industries, and future affiliated companies. This role turns company strategy into clear market-facing execution by strengthening brand positioning, supporting sales growth, commercializing products, managing marketing systems, overseeing vendors, and developing marketing assets that create long-term value.

Requirements

• Experience in marketing leadership, product commercialization, brand management, or a related role.
• Ability to translate strategy into clear messaging, campaigns, sales materials, and market-facing content.
• Experience developing marketing plans, campaign calendars, content strategies, sales enablement resources, and product launch materials.
• Ability to manage vendors, agencies, contractors, and internal marketing support roles.
• Strong project management skills with the ability to manage multiple priorities, deadlines, launches, and events.
• Working knowledge of website content, SEO, digital marketing, lead generation, and marketing performance tracking.
• Excellent written and verbal communication skills with strong attention to brand consistency and message clarity.
• Ability to work cross-functionally with sales, product development, product solutions, leadership, and outside partners in a growing organization.

Nice To Haves

• Marketing supports company growth, sales goals, and market positioning across CFR, Laminin Industries, and future affiliated companies.
• Product launches are organized, well-positioned, and supported by clear messaging, collateral, campaigns, training support, and sales tools.
• Sales teams have consistent, professional materials that help them enter, embed, expand, and program within target accounts.
• Trade shows and industry events have clear objectives, strong execution, effective follow-up, and measurable outcomes.
• Brand messaging is consistent across websites, collateral, campaigns, presentations, and customer-facing materials.
• Marketing calendars, workflows, asset management, systems, and KPI tracking are established, maintained, and used to improve execution.

Responsibilities

• Lead marketing for CFR, Laminin Industries, and future affiliated companies, including marketing plans, campaign strategy, content strategy, brand standards, and operating systems.
• Manage and direct the Marketing Coordinator & Content Specialist, vendors, agencies, and contractors.
• Lead commercialization for current and future Laminin products.
• Create product positioning, messaging, launch plans, collateral, sales tools, training support, trade show support, and campaign materials.
• Develop sales enablement materials, including capability statements, sales sheets, case studies, vertical market materials, account-specific materials, presentations, and product launch materials.
• Support sales efforts to enter, embed, expand, and program within target accounts.
• Lead trade show and industry event strategy for Collaborate, Pickleball Innovators, and future events, including booth messaging, materials, lead capture, follow-up, and ROI tracking.
• Manage marketing execution for CFR, Laminin, and future company websites, including content, structure recommendations, SEO initiatives, and lead-generation tools.
• Maintain the marketing calendar, content calendar, campaign calendar, asset management system, workflow process, and marketing KPI dashboard.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed