Director of Marketing

Crisp Recruit • Southfield, MI

28d • Onsite

About The Position

The Director of Marketing at Christensen Law is a pivotal role, aimed at enhancing our firm's marketing strategy to support our mission of compassionate client advocacy and justice. This role offers the unique opportunity to innovate and lead the transformation of our marketing function into a balanced brand and performance engine, focusing on quality lead generation and data-driven marketing outcomes.

Requirements

• Demonstrated experience in consumer marketing with a focus on high quality lead generation and measurable growth.
• Thorough understanding of SEO and GEO, digital advertising, and Google Business Profiles to drive performance marketing.
• Strong ability to interpret marketing metrics, evaluate performance, and connect marketing efforts to business outcomes.
• Proven experience leading teams, managing marketing vendors, and maintaining strong interpersonal communication skills.
• Prior experience in law firm or legal marketing is preferred, though not mandatory for strong B2C candidates.
• Willingness to engage directly in marketing execution and team support, balancing strategic and operational responsibilities.

Nice To Haves

• Prior experience in law firm or legal marketing is preferred, though not mandatory for strong B2C candidates.

Responsibilities

• Develop referral, former-client, and database marketing campaigns that strengthen relationships and generate qualified leads.
• Cultivate relationships with referral sources including attorneys, medical providers, and community organizations to enhance brand engagement.
• Oversee digital initiatives including SEO and GEO, LSAs, Google Business Profiles, content marketing, social media, streaming, and digital campaigns, ensuring alignment with lead-generation goals.
• Manage key vendor relationships, including SEO, media buying, and commercial production partners, while evaluating performance and holding partners accountable.
• Mentor and develop a small internal marketing team to execute strategic initiatives and achieve marketing goals.
• Use tools such as Lead Docket and HubSpot to analyze lead data, improve attribution, support campaigns, and report on ROI.
• Balance high-level strategy development with hands-on execution, participating actively in leadership discussions and making data-informed decisions.

Benefits

• 100% employer-paid health coverage for employees and employer contribution to their families coverage.
• 401(k) with employer contribution.
• Optional vision and dental insurance along with Aflac coverage options.
• 100% employer-paid Short-term and long-term disability coverage.
• $100,000 life insurance provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed