Director of Marketing

Calyx Containers • West Valley City, UT

17d • Onsite

About The Position

Calyx Containers is seeking a Director of Marketing to lead its marketing function and team. This is a builder-leader role responsible for strategy, execution, and performance across brand, product marketing, demand generation, content, events, PR, and marketing operations, with a focus on driving qualified pipeline, sales velocity, and category leadership. The company is transforming from a cannabis rigid-packaging vendor to a provider of rapid quoting and ordering for labels and flexible packaging for any brand. The Director will inherit a team of a Senior Graphic Designer and a Marketing Coordinator and will shape and grow the function. This position requires an in-person presence at the Salt Lake City, UT facility.

Requirements

• 7-12 years of B2B marketing experience, including 3+ years leading and developing a team.
• A track record of building demand-generation engines that drove measurable pipeline and CAC improvement.
• Strong product marketing background: translating technical or scientific data into clear customer value.
• A player-coach who leads a lean team and still operates hands-on across SEO, paid, email, ABM, and events.
• Marketing-ops and RevOps fluency: attribution, lifecycle modeling, lead scoring, CRM/MA integration (HubSpot/Salesforce; NetSuite a plus).
• Excellent writer and editor with a bias for clarity, accuracy, and scientific credibility.
• Experience entering or scaling a new vertical, or repositioning a brand into a larger market.

Nice To Haves

• SaaS, platform, marketplace, or supply-chain-tech marketing (for the Command platform story).
• Background in cannabis, ag-tech, life sciences, or specialty materials.
• Familiarity with flexible packaging, labels, injection molding, or child-resistant standards.
• Experience with ABM platforms, data visualization, or interactive ROI tools.

Responsibilities

• Lead the team and the strategy, including building, coaching, and leading a high-output marketing team.
• Scale demand/ABM, product marketing/content, and field/partnerships as the company grows.
• Translate company strategy into a clear marketing plan and own the outcomes: marketing-sourced pipeline, dollars quoted, and MQL/SQL/CAC targets.
• Set the brand / category vision for the transformation and ensure all channels align with it.
• Drive the demand engine through multi-channel demand generation (paid across Google/LinkedIn/Meta, SEO, email, webinars, events) against a dollars-quoted target and disciplined CAC.
• Build the quick-quoting demand funnel by driving high-buying-intent traffic to instant-quote pages, converting it into file uploads and quotes, and relaunching the website as an industry-agnostic, conversion-first experience.
• Build inbound and outbound motions that scale: ABM, retargeting, and lifecycle nurturing married to the sales motion.
• Own the enterprise ABM motion: converting named MSOs and large SSOs and their full buying committees.
• Expand beyond cannabis by building pipeline for flexible packaging and labels in adjacent verticals: nutraceuticals, food & beverage, beauty/personal care, pet, and coffee.
• Build the Calyx + Command narrative and position the software-led procurement platform to earn trust well beyond cannabis.
• Keep the core promise crisp and credible: stop letting packaging slow down your revenue - fast quotes, cleaner artwork, better launches, one partner for labels and flex.
• Develop product marketing strategies by turning material science into measurable outcomes and delivering clear, claims-safe messaging, one-pagers, battlecards, and sales enablement.
• Create case studies, white papers, ROI tools, packaging benchmark reports, and thought leadership.
• Lead the 10-Year Change launch as Calyx celebrates a decade of packaging excellence in 2026.
• Coordinate press, awards, and speaking engagements; partner with Legal on substantiated claims.
• Lead high-ROI trade shows and activations with repeatable pre-, during-, and post-show playbooks.
• Partner with Revenue Operations on the weekly revenue scorecard, attribution, lifecycle definitions (MQL/SQL), lead-source and conversion tracking, and quoting-tool conversion.
• Own dashboards, disciplined lead scoring, UTM tracking, and clean CRM/MA + ERP flows (HubSpot/Salesforce + NetSuite).
• Forecast and report marketing's pipeline contribution and its impact on pipeline coverage.

Benefits

• Flexible Paid Time Off
• Comprehensive benefits offerings including: Medical (with company-funded HRA), Dental, Vision, Short- and Long-Term Disability Insurance, Life Insurance, Headspace Care Mental Health support
• 401(k)
• Ability to make an immediate impact
• Monthly team meetings and frequent social events

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed