Director of Marketing

Truss Veterinary Alliance, LLC • Durham, NC

23d • Hybrid

About The Position

The Director of Marketing is a strategic, data-driven leader who owns all client/patient acquisition and urgent care awareness marketing for Truss Vet. You'll build and execute a comprehensive marketing strategy grounded in measurable KPIs such as patient volume growth, care partner volume, reach, brand awareness, and cost per acquisition. You'll manage a small but growing team, oversee the HQ marketing budget, provide guidance on clinic-level marketing spend, and own the full spectrum of digital marketing execution: paid search, social media advertising, analytics, and reporting. This is a first-time role, which means you will have the opportunity to build out the Marketing function for Truss Vet!

This is a hybrid role (3 days in person) based at our Durham, NC headquarters, designed for someone who thrives at the intersection of strategic thinking and hands-on execution. The individual filling this role should be equally comfortable presenting data-backed strategy to leadership and diving into campaign optimization (pressing the buttons).

Requirements

• Marketing leaders or senior marketers from healthcare, SaaS, or veterinary/pet health companies with 10+ years of marketing experience
• Professionals with direct experience managing paid search and social advertising campaigns at scale
• People who've built marketing functions from the ground up in growth-stage companies
• Experienced marketing operators comfortable with both strategy and hands-on execution
• Expert proficiency with Google Ads, Meta Ads, Google Analytics, and marketing dashboards
• Strong Excel/data analysis skills (no advanced analytics degree required; pragmatic data mindset or interest in learning more about analytics required)
• Ability to manage multiple projects and priorities in a fast-moving environment
• Written and verbal communication skills

Nice To Haves

• Experience with marketing automation, CRM, or clinic management software

Responsibilities

• Develop and execute a data-driven annual marketing strategy aligned with company growth targets and clinic expansion plans
• Define clear, measurable KPIs for patient acquisition, awareness, reach, and cost per acquisition; establish benchmarks and track performance across all channels
• Analyze market penetration, competitive positioning, and growth opportunities within current and expansion markets (NC, SC, TN scaling to 10 markets)
• Identify the channels (organic social, paid social, search, local activation, partnerships) that drive the highest ROI for patient acquisition in different markets
• Translate strategy into quarterly plans and campaign roadmaps; adjust based on performance data and market feedback
• Partner with clinical operations and the Care Partner Relationship Manager to align marketing efforts with clinical capacity and care partner development
• Build and own a repeatable new-clinic launch marketing playbook, covering pre-opening awareness, grand-opening activation, and a 90-day ramp plan to target patient volume, for each new market entry.
• Own all Ad strategy, setup, optimization, and reporting (Google, Meta, etc.)
• Manage paid search and social campaigns across all clinic locations and markets to drive qualified patient visits
• Conduct ongoing A/B testing, audience segmentation, and bid optimization to improve campaign efficiency and reduce cost per acquisition
• Devise, optimize, and maintain reporting on campaign performance, channel mix, and budget allocation across HQ and clinic-level spend
• Ensure accurate tracking and attribution across all digital channels
• Stay current on platform changes (Google, Meta, search algorithm updates) and adapt strategy accordingly
• Mentor and develop the Marketing Coordinator to build internal capabilities and support for marketing activities
• Manage the Care Partner Relationship Manager's alignment with overall marketing strategy and messaging
• Establish marketing processes, templates, and systems that scale as the company grows
• Oversee HQ marketing budget and provide recommendations for clinic-level marketing spend allocation
• Generate monthly overviews for clinic leadership on marketing performance and budget accountability
• Develop and execute the content calendar for organic social media posts (and/or direct the Marketing Coordinator with oversight)
• Ensure consistent messaging around urgent care value proposition, brand voice, and company values across all marketing materials
• Work cross-functionally with clinical leadership to identify compelling stories and use cases for patient awareness campaigns
• Brief creative partners or designers on campaign needs and brand guidelines

Benefits

• Health, vision, and dental insurance
• Short- and long-term disability coverage, life insurance, accident insurance, and critical illness insurance
• Paid time off (PTO)
• Mental wellness subscription
• Parental leave
• 401K + match
• Pet care discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed