Director of Marketing

Orion Group•Addison, TX

About The Position

Leo Facilities Maintenance acquires and operates facilities maintenance service businesses across a variety of markets. As we scale toward 2026 and beyond, we are committed to transforming into a proactive, data-driven, and digitally-empowered leader in the facilities maintenance space. We aspire to be the best-performing, most customer-focused facilities maintenance company in the market—showing up exceptionally for our customers when they need us most. To help achieve this vision, we are seeking a Director of Marketing who will architect and execute a forward-looking marketing engine that fuels growth, increases digital presence, and elevates our brand across all acquired businesses. The Director of Marketing will build and lead the marketing function from the ground up. This role is ideal for a strategic marketer with hands-on experience who thrives in scaling traditional businesses into modern digital organizations. You will work cross-functionally with leadership, sales, operations, and acquired companies to create a unified marketing vision—while implementing the systems, processes, and campaigns needed to dramatically improve lead generation, brand consistency, online visibility, and customer engagement. This leader will be both visionary and practical: pushing innovation while ensuring teams adopt best practices that align with our operational realities and customer-first values.

Requirements

10+ years in marketing, including significant leadership experience.
Expertise in digital marketing strategy, SEO/SEM, marketing automation, and inbound funnels.
Proven success driving measurable growth using digital channels.
Strong analytical mindset with experience using data to guide decisions.
Exceptional communication, leadership, and collaboration skills.
Comfortable operating in a scaling, evolving environment.

Nice To Haves

Experience transforming traditional or legacy businesses into modern digital brands (preferred).

Responsibilities

Develop and own Leo’s multi-year marketing strategy, with a strong emphasis on sales enablement, digital acquisition, brand development, and proactive market positioning.
Build a unified marketing framework that can be replicated and rolled out across newly acquired facilities maintenance businesses.
Lead cross-functional strategic planning to align marketing initiatives with sales, operations, and customer success goals.
Champion a modern marketing culture—data-driven, customer-centric, innovative, and iterative.
Overhaul and optimize digital channels.
Design inbound marketing funnels to reduce dependence on outbound or traditional sales.
Implement marketing automation tools and CRM integrations to support scalable lead nurturing.
Create and manage content strategy including thought leadership, service education, case studies, and customer success stories.
Build a digital presence that differentiates Leo as the most reliable, responsive, and professional facilities maintenance partner in the market.
Lead brand refresh initiatives across acquired companies to create a cohesive and modern brand identity.
Ensure that marketing communicates our value: responsiveness, professionalism, quality, and reliability.
Build customer testimonial, review generation, and reputation management programs.
Collaborate with operations to reinforce the customer journey and strengthen touchpoints before, during, and after service.
Build a high-performing internal marketing team as the function scales. The role will currently lead 2 marketing professionals already in the organization.
Manage external marketing agencies, freelancers, and technology vendors.
Establish clear processes for campaign execution, measurement, and continuous improvement.