Director of Marketing
About The Position
AmericanAg®, a global provider of diversified reinsurance services, is looking for a Director of Marketing to join our Corporate Services team based out of our office in Schaumburg, Illinois. This is a hybrid position working in the office a minimum of three days a week. In this strategic hands-on position, the Director of Marketing will play a key role in helping the company achieve its goals and objectives by leading our business-to-business marketing strategy and managing a team that focuses on event planning, corporate communications, and branding. We are looking for a versatile, data-driven leader that can work closely with leadership and other departments to connect our priorities to actionable marketing plans that support the company’s current and future success.
Requirements
- 8+ years of progressive business-to-business marketing and brand management experience in insurance/reinsurance and/or financial services
- Experience managing and developing high-performing teams
- Proven success leading strategy, planning, or go-to-market functions tied directly to business outcomes
- Experience translating enterprise strategy into actionable and impactful marketing plans that drive growth and visibility
- Understanding of integrated marketing, segmentation, demand generation, and performance measurements
- Exceptional leadership skills with the ability to build stakeholder alignment through clear communication and collaborative leadership
- A systematic, evidence-based thinker capable of translating data into clear strategies while establishing strong accountability for marketing outcomes
- Forward-thinking, collaborative, and comfortable leading through change in a fast-paced and growing environment
- Experience using HubSpot (or similar CRMs) and Google Analytics (and/or other website metrics platforms)
- Experience building out social media strategies on LinkedIn and other platforms
Responsibilities
- Creating actionable annual and measurable business-to-business marketing plans that support the company’s strategy and growth goals
- Partnering with executive leaders to understand their goals and applying that knowledge to the development and execution of marketing plans
- Working with sales and product development to ensure cohesive execution of marketing plans
- Identifying key market opportunities through thorough research, a deep dive of the competitor landscape, and a review of current trends to develop informed strategies and marketing campaigns
- Supporting the development of compelling market messages, case studies, and white papers
- Introducing standardized KPIs and closely monitoring campaign performance to measure ROI and make data-driven adjustments to optimize results
- Developing and managing marketing dashboards and reporting frameworks that link marketing activity to awareness, engagement, pipeline, and revenue impact
- Driving internal education, engagement, and storytelling to increase visibility and understanding of the company’s capabilities and value proposition in the market
- Creating and leading detailed marketing campaigns across various channels, including social media, email, content marketing, and paid advertising, aligning them with the overall strategy while articulating our value proposition
- Leading all marketing communications, advertising, and promotional initiatives while maintaining consistent brand identity across all products, communications, and promotional materials
- Managing relationships with advertising agencies, media partners, industry associations, and vendors, including contract negotiation and performance oversight
- Overseeing the planning of conferences, meetings, and customer events
Benefits
- This position is also eligible for an annual bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
