Director of Marketing

Crisp Recruit • New York, NY

4d • Onsite

About The Position

The Director of Marketing at Omrani & Taub, P.C. is a pivotal role aimed at shaping and executing the firm’s overarching marketing strategy. This leader will be instrumental in enhancing our brand visibility and lead generation efforts, critical components of our growth trajectory. By building a robust marketing department, the Director will directly influence the firm's ability to connect with potential clients and increase case acquisition.

Requirements

• Proven experience developing and leading marketing strategies, with legal marketing experience strongly preferred and personal injury marketing experience considered ideal. Strong candidates from other consumer-facing industries may also be considered.
• Demonstrated success in developing and executing lead generation campaigns that achieve measurable outcomes.
• Strong background in managing SEO and PPC initiatives, including use of analytics to drive decisions.
• Ability to see the big picture while effectively managing detailed projects and operations.
• Entrepreneurial, hands-on, and comfortable creating structure in an evolving environment. Able to move between strategic planning and tactical execution, identify what needs to be done, and take ownership without requiring constant direction.
• Comfortable working a results-oriented schedule, including occasional nights or weekends when required for events, campaigns, or key deliverables.
• Candidates must be willing and able to work from and travel between firm offices as needed.

Nice To Haves

• Spanish-speaking ability is strongly preferred but not required and would be an advantage in supporting the firm’s client base.

Responsibilities

• Own and execute the firm's overall marketing strategy, ensuring alignment with business objectives.
• Enhance and streamline lead generation processes to improve conversion rates and ROI.
• Develop and maintain strategies that protect and augment the firm’s brand reputation and awareness.
• Evaluate, manage, and optimize relationships with external vendors and agencies involved in SEO, paid advertising, and lead generation.
• Lead SEO, local search, and AI-driven search visibility initiatives, including content strategy, link building, AEO/GEO, Google Business Profile optimization, and local rankings.
• Oversee the allocation and performance of paid advertising campaigns using data-driven insights.
• Develop and implement KPIs to measure marketing success, track channel-specific performance, and refine strategies accordingly.
• Assess current marketing resources, identify gaps, and progressively build a high-caliber marketing team.
• Coordinate marketing initiatives across firm offices and provide on-site oversight for content production, photography, advertising, commercials, and other brand initiatives as needed.
• Partner closely with the intake team to understand lead sources, conversion performance, and signed-case outcomes, ensuring marketing initiatives translate into measurable business results.
• Oversee the firm's website and digital presence, including content strategy, optimization, FAQs, settlement-result updates, Google Business Profiles, local search visibility, and ongoing site improvements.
• Develop strategies to strengthen the firm's online reputation, increase Google review volume and quality, and monitor reputation performance across relevant channels.

Benefits

• Direct impact on firm growth with significant strategic autonomy.
• Work directly with firm leadership in a collaborative, dynamic environment.
• Opportunity to build and lead a marketing department, with a pathway to potentially becoming CMO.
• The firm is exploring a performance-based incentive structure tied to measurable marketing outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed