Director of Marketing
About The Position
BBB Heart of Texas is seeking a creative, data-driven marketing leader to spearhead strategic marketing initiatives aimed at fostering business growth, increasing BBB Accreditation, and nurturing relationships with Accredited Businesses. In this pivotal leadership role, the individual will be responsible for overseeing marketing campaigns, lead generation, digital strategies, and customer engagement. This position involves cross-departmental collaboration, leading a marketing team, and leveraging data and technology to elevate the customer experience throughout their journey with BBB, from initial interest to long-term Accreditation. This is an excellent opportunity for a results-oriented marketing professional who excels in a collaborative, fast-paced setting and desires to contribute significantly to a reputable organization. The ideal candidate possesses a minimum of 5 years of progressive marketing experience, robust digital marketing and analytical capabilities, and a strong inclination for developing innovative strategies that yield measurable outcomes.
Requirements
- At least 5 years of progressive marketing experience
- Strong digital marketing skills
- Strong analytical skills
- Passion for developing creative strategies that deliver measurable results
Responsibilities
- Develop and execute innovative marketing strategies that generate qualified leads and increase BBB Accreditation.
- Lead integrated marketing campaigns across digital advertising, email, search, social media, content, direct mail, and events.
- Partner with Sales to improve lead quality, conversion rates, and business growth opportunities.
- Create targeted marketing campaigns that strengthen Accredited Business engagement, retention, and renewals.
- Oversee CRM systems, marketing automation, and customer communication strategies.
- Analyze marketing performance, campaign effectiveness, and customer trends to drive continuous improvement.
- Manage marketing budgets, campaign priorities, vendor relationships, and project timelines.
- Lead and support the Events Manager, Content Manager, and creative resources to deliver high-quality marketing initiatives.
- Collaborate with leadership and cross-functional teams to align marketing efforts with organizational goals.
- Maintain consistent BBB branding, messaging, and marketing standards across all communication channels.
- Identify emerging marketing trends, technologies, and opportunities to enhance performance and growth.
Benefits
- Flexible 40-hour workweek
- Medical, Life, and Long-Term Disability Insurance with 100% BBB Coverage
- Group Rates for Health, Dental, and Vision Coverage for Dependents
- Flexible Spending Account (FSA) and Health Savings Account (HSA) Options
- 401(k) Retirement Plan with 5% Match and Immediate Vesting
- 11 Paid Holidays + your birthday off!
- Employee Assistance Program (EAP)
- Sit/Stand Desks
- Frequent and Fun Company Events
- Employee Awards and Recognition
- A collaborative, supportive, and fun workplace!
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
