Director of Marketing

Guidant Power•Chicago, IL

11d

About The Position

Guidant Power is seeking a high-potential B2B marketer ready for a significant career advancement. This is a hands-on leadership role focused on building and owning the marketing function for a rapidly growing, private-equity-backed services company. The Director will report directly to the CEO, collaborate closely with sales and operating leadership, and participate in Shore Capital's marketing initiatives. The ideal candidate is a builder who will own Guidant's lead-generation engine, HubSpot, campaigns, marketing metrics, budget, agencies, and the process for creating qualified pipeline ahead of sales needs. This role is designed for a marketer eager to earn broader leadership responsibility through measurable business results.

Requirements

5 or more years of progressive B2B marketing experience, preferably in services, industrial markets, engineering, electrical services, or other technical businesses, with a record of rapidly increasing responsibility and strong business results.
Demonstrated success personally building and executing demand-generation programs that create qualified opportunities and pipeline.
Strong hands-on experience with HubSpot or a comparable marketing automation platform, with enough technical understanding to build workflows, reporting, and campaigns and to effectively manage outside implementation resources.
Strong marketing foundation with practical understanding of segmentation, positioning, the four P's, customer acquisition, qualitative market research, content, SEO, paid media, social media, email, events, and account-based marketing.
Experience building lead-management processes, funnel metrics, attribution, dashboards, campaign measurement, and reporting that connects marketing investment to pipeline, bookings, and revenue.
Experience managing agencies, vendors, contractors, budgets, and cross-functional programs with sales, operations, technical experts, and leadership.

Nice To Haves

Experience in an acquisitive, multi-location, or rapidly scaling services company.
Prior experience in a private-equity-backed company, M&A marketing, acquisition integration, or cross-selling.

Responsibilities

Develop and manage Guidant's annual marketing plan, campaign calendar, priorities, and budget, setting measurable objectives and KPIs.
Develop the lead flow model required to support organic bookings goals, including lead and qualified opportunity targets and required creation timelines.
Translate company growth objectives, service-line priorities, target industries, and customer needs into measurable marketing programs that generate qualified opportunities and future pipeline.
Support and help execute marketing campaigns in support of Guidant's M&A strategy.
Advise leadership on marketing investments, resource requirements, channel mix, technology needs, and program performance.
Develop relationships with and manage outside agencies, contractors, paid media partners, content resources, data vendors, and other marketing resources.
Assess marketing functions of newly acquired companies, integrating each acquisition into Guidant’s marketing strategy, system, processes and brand.
Own the marketing calendar, coordinating campaigns, content, product and service-line launches, and events.
Create, launch, and manage integrated campaigns across email, paid advertising, social media, events, webinars, outbound BDR programs, and targeted accounts (ABM).
Plan and support Guidant's presence at trade shows, conferences, customer events, and webinars.
Work with outside contractors to continually improve SEO and related AI technologies.
Use qualitative market research to identify buying triggers, needs, objections, and opportunities, and translate these insights into positioning, content, offers, and campaigns.
Establish campaign objectives, audiences, offers, budgets, schedules, responsibilities, and success measures.
Continuously improve campaigns based on lead quality, funnel conversion, pipeline generated, bookings, revenue, cost per qualified opportunity, and ROI.
Oversee implementation of HubSpot and own it as Guidant's marketing automation and top-of-funnel platform.
Build and manage dashboards that measure leads, qualified opportunities, pipeline generated by source, pipeline coverage, funnel conversion rates, cost per qualified opportunity, campaign and channel ROI, attribution, and marketing contribution to bookings and revenue.
Manage marketing data quality and integrations among HubSpot, NetSuite, Guidant websites, and relevant external data sources.
Establish common definitions, workflows, and service levels for leads, MQLs, sales-accepted leads, handoff to sales, conversion to opportunities in NetSuite, and attribution.