Director of Marketing - USA Insulation Franchise

Threshold Brands•Dallas, TX

2d•Remote

About The Position

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method. We are looking for proactive, problem solving, get things done type of marketing leader who can take charge of our USA Insulation brand. One who can help our franchise owners realize growth through local, digital, social, and offline strategies, while exposing them to cutting edge marketing technologies that will help facilitate that growth. This is a remote role, however preference will be given to those in the Eastern and Central time zones.

Requirements

Bachelor’s degree in marketing or related field or commensurate experience
MINIMUM 7 years marketing experience
MUST HAVE marketing experience in a franchise organization or multi-unit business
Hands-on experience in local, digital, SEO, social and offline marketing
Experience managing agencies
Strong project management skills and ability to take ownership of projects and multi-task
Strong business writing and phone skills
Strong presentation skills
Ability to work in a fast-paced environment and be flexible/open to change
Organized and effective time manager
Travel (4-8x per year)

Nice To Haves

Home services experience a plus

Responsibilities

Lead all marketing activities, campaigns, and outcomes
Principal architect of brand, lead gen, and social strategies
Consult with franchisees on developing and executing their marketing plans to help drive leads and brand awareness within their markets.
Conducts or supports marketing onboarding and training for new franchise locations, as well as provides post-launch
Manages a communications calendar with monthly/quarterly marketing updates and best practices
Helps drive adoption of marketing tools and services among franchisees
Trains locations on effective grassroots marketing programs such as local events
Works with agencies to analyze performance of local marketing programs
Responsible for driving brand reputation score goals
Handles other duties as assigned, including but not limited to providing marketing support to other departments when needed, processing monthly invoices, and generating KPI reports