Director of Marketing

Alloy.ai • Denver, CO

12d • $155,000 - $200,000 • Hybrid

About The Position

We are looking for a strategic yet deeply hands-on leader to own our marketing-sourced inbound pipeline and partner closely with Sales on outbound messaging. This role is responsible for turning positioning, content, and demand programs into measurable revenue impact. You will personally lead and execute core inbound initiatives—including content and messaging, website and conversion optimization, lead nurturing, and campaign workflows—while continuously improving lead quality and pipeline contribution. You will work closely with Sales to ensure tight alignment on targeting, messaging, and pipeline goals. You will have one direct report and work with a small set of specialist contractors, but you are expected to operate as a player-coach and personally drive key programs. This role reports directly to the CEO. As our Director of Marketing, you are the primary architect and lead executor of our growth engine. While you will have an execution bench of internal talent and specialist contractors, you are responsible for the strategy, the narrative, and the ultimate revenue results—and you’re comfortable personally diving in to write copy, build campaigns, and dig into the data to make it happen.

Requirements

• B2B SaaS Experience: 7+ years of marketing experience, with at least 2–3 years in a leadership role within a high-growth B2B SaaS environment.
• Full-Stack Capability: You have a proven track record of owning multiple marketing functions (Demand Gen, Product Marketing, Content) and understand how they work together to drive revenue.
• Pipeline-First Mindset: You are obsessed with the funnel and ​​have personally built and operated inbound programs that generated measurable marketing-sourced pipeline and revenue.
• Exceptional Writing & Storytelling: You can take a complex technical product and turn it into a simple, compelling story. You are a strong writer who can produce everything from website copy to sales decks.
• Analytical Rigor: You are comfortable in the data. You have experience with CRM and Marketing Automation tools (e.g., Salesforce, Marketo) and know how to use them to track attribution and ROI.
• Project Management Skills: You have experience managing both internal team members and external contractors, keeping multiple projects on track without losing sight of the details.
• Startup Grit: You thrive in small, fast-paced teams. You are self-motivated, adaptable, and happy to "wear many hats" to get the job done.

Responsibilities

• Own Inbound Pipeline Generation: You are responsible for hitting our marketing-sourced revenue goals by designing and executing an integrated strategy across inbound, outbound, events, and partners.
• Refine Positioning & Messaging: Act as the lead for product marketing, translating features into clear value propositions that resonate with our target audience and ensure consistency across our website and campaigns.
• Drive High-Intent Content: Create and oversee content that directly generates and converts demand, including case studies, white-papers, website copy, email nurtures, and sales collateral that directly helps close deals.
• Partner Hand-in-Hand with Sales: Work closely with Sales and SDRs to ensure marketing is delivering high-quality opportunities and providing the enablement tools they need to be successful.
• Optimize & Scale with Data: Analyze performance from first touch through closed-won, improving conversion rates, lead quality, and sales handoff using clear KPIs, reporting, and marketing systems.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 51-100 employees