Director of Marketing

Insite Managed Solutions • Cape Coral, FL

3d • Onsite

About The Position

As the Director of Marketing, you will be responsible for leading the marketing direction of the firm, developing B2B-focused go-to-market plans, and driving programs that generate demand, strengthen brand positioning, and support revenue growth. This role will collaborate closely with our Account Managers, Consultants, and Chief Growth Officer to ensure marketing aligns with business objectives and market opportunities. In this role, the natural desire to understand how things work, i.e. markets, client pain points, and competitive landscapes will drive testing new ideas, and tracking and analyzing campaign performance using tools like Google Analytics to make data-driven decisions, optimize performance, and report on key metrics like cost-per-lead. Additionally, as the leader of the marketing team, you will be responsible for their performance and growth to ensure continued firm growth and morale. How you can be Exceptional in this ro le: Expertise with new service launches and competitive positioning - Evaluate and refine GTM models based on performance, customer feedback, and market evolution Plan, build, and manage paid search and social media campaigns to generate immediate traffic and leads. This includes keyword research, bid management, budget allocation, and campaign optimization for a better return on investment (ROI) Develop and implement strategies to improve organic search rankings and website traffic. This involves analyzing search data, identifying trends, and creating a long-term organic growth plan, often with a focus on high-quality content Create and manage a client journey that captures leads from both paid and organic channels. This includes developing high-converting landing pages and using marketing automation for nurturing campaigns Analyze campaign performance, client lifetime value, and ROI to optimize budget and priorities Creation of content (whitepapers, case studies, industry reports, thought leadership, product messaging frameworks) Develop and own the overall B2B marketing strategy, including segmentation, positioning, messaging, and value propositions Ability to develop, implement, and manage PPC campaigns across multiple channels Perform regular site audits to identify crawl issues, indexing problems, and site speed improvements Analyze data and provide actionable insights using tools like Google Analytics, Search Console, LinkedIn, and SEO platforms Optimize website architecture for better user experience and search engine visibility

Requirements

• Strong understanding of the contact center AND B2B professional service industry
• 7+ years of digital marketing experience, with at least 3 years in a leadership role
• In-depth understanding of HubSpot OR Salesforce
• Knowledge of how to build, maintain, and execute outbound marketing campaigns
• Experience using WordPress to create and maintain websites and blogs
• Familiarity with Microsoft Office Suite and the Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Deep understanding of ROI, cost structures, and performance metrics relevant to business development

Nice To Haves

• Bachelor’s degree in Marketing, Business, Communications, or related fields
• Certification in Google Ads, Google Analytics, Meta Ads, or similar credentials

Benefits

• 401k
• PTO
• benefits (health, vision, dental, short/long term disability, and more eligibility within 1 month of start date)
• rotating employee events and activities
• Hawaiian Fridays
• employee celebrations

What This Job Offers

• Job Type: Full-time
• Career Level: Director