Director of Marketing

Primordial Labs•New Haven, CT

1d•$175,000 - $250,000•Remote

About The Position

Primordial Labs is hiring a Marketing Director to own marketing for a fast-growing defense technology company. We are seeking a strategic, creative, hands-on Marketing Director to build Primordial Labs' marketing function from the ground up. You will own the marketing function end-to-end, including positioning and narrative, brand building, product marketing, events and field presence, and social media content. You will work directly with leadership, business development, and engineering to translate deeply technical capability into a story that resonates with operators, program offices, primes, partners, and investors. We’re looking for someone who can move fast and work multiple workstreams at once, creating marketing content with little direction.

Requirements

10+ years of marketing experience, including 2+ years leading a marketing function or team
Demonstrated experience building a marketing function from the ground up, with a portfolio of work you personally owned and can walk us through in detail
Ability to manage multiple concurrent workstreams in a fast-moving, lean environment
Exceptional writing and storytelling ability, with track record of personally producing high-quality marketing content under tight timelines, with samples available
Experience marketing a technical product to a sophisticated buyer, with the ability to learn a complex domain quickly and speak about it credibly
Experience directing contractors, agencies, and creative specialists, including decisions on what to keep in-house and what to outsource
Strong command of modern marketing tooling, including leveraging AI tools where appropriate
U.S. Citizenship and current residency within the United States

Nice To Haves

Defense experience is desirable, not required.
Graphic Design, layout, and/or video production skills.
Experience marketing to DoD, government, or national security customers.
Familiarity with autonomous systems, robotics, AI, or human-machine teaming technologies
Experience as an early marketing hire at a startup or defense technology company

Responsibilities

Build and own Primordial Labs' marketing strategy, translating business strategy into a plan across brand, product marketing, and communications
Build the marketing strategy that enables our Business Strategy; set priorities, budget, and metrics, and present KPIs to leadership
Evolve the brand across the website, graphics, videos, events, and social media
Produce critical marketing materials for customers and partners: capability briefs, demo videos, white papers, case studies, one-pagers, etc.
Write blogs, press releases, capability briefs, one-pagers, website copy, and talking points
Own the company's social presence, publishing several times per week
Design and run marketing campaigns around product releases, demonstrations, trade shows, contract wins, company milestones, etc.with minimal direction
Direct designers, writers, video producers, and agencies as needed. Write clear briefs, review work, and hold quality and deadlines.
Own the marketing infrastructure: website, content engine, marketing automation integration, analytics, and KPI reporting
Define the marketing org we need over the next 24 months