Director of Marketing

JVM Lending•Walnut Creek, CA

4d•$150,000 - $200,000•Hybrid

About The Position

JVM Lending is a Bay Area tech-forward, exceptionally AI-centric, mortgage company with a nimble, fast-moving team. The Director of Marketing will run all of JVM's marketing efforts, including strategy, technology, content, campaigns, analytics, and team management. The primary goal is to significantly grow online leads while maintaining lead quality. This role reports directly to the owner and is ideal for someone ready to lead an entire marketing program.

Requirements

4+ years of experience in digital marketing
A portfolio of original campaigns and content showcasing creativity and skill
Ability to create content (writing, video, visuals) independently
Experience managing people as a director, #2, or team lead
A track record of growing organic lead volume with quantifiable results
Deep SEO knowledge and a tested approach to AEO
Hands-on experience with AI tools, automation platforms, and AI agents
Strong CRM, integration, and analytics skills

Nice To Haves

Mortgage or financial services marketing experience
Experience on the compliance side of mortgage marketing

Responsibilities

Lead the marketing team, including hiring, managing, and developing staff and vendors.
Own organic search (SEO and AEO), aiming to grow rankings, traffic, and citations in AI-generated answers.
Create and direct blog, video, social, and email content designed to rank, get cited, and convert.
Build AI agents and automated workflows for lead capture, nurture, follow-up, and content production.
Manage the marketing technology stack, including HubSpot, Salesforce, integrations, data flow, lead routing, and attribution.
Run lifecycle email campaigns to move leads to pre-approval and engage past clients.
Improve website conversion rate, speed, and user experience through ongoing testing.
Build and manage retargeting campaigns with a budget of up to $15,000 per month.
Track and analyze lead volume, lead-to-pre-approval rate, and conversion by source, and act on the results.
Ensure all marketing campaigns comply with mortgage advertising regulations (TILA/Reg Z, RESPA, TCPA, CAN-SPAM, UDAAP, and state/NMLS requirements).