Director of Marketing

California State University•Los Angeles, CA

39d•Onsite

About The Position

California State University, Los Angeles (Cal State LA) is seeking a Director of Marketing for LA Online, a digital marketing and demand generation role supporting the institution's online learning enterprise. This position, located in the College of Professional and Global Education (PaGE), reports to the PaGE Chief Online Learning Officer. The Director will be responsible for developing the new Cal State LA | LA Online brand, encompassing performance marketing, brand positioning, and lifecycle communications for online programs targeting adult and professional learners. As a key leader in an internal Online Program Management (OPM) model, the role requires building and optimizing a data-driven marketing operation to increase qualified demand, improve enrollment yield, and reduce cost per acquisition, while ensuring institutional ownership of strategy, data, and outcomes.

Requirements

Bachelor's degree from an accredited four-year college or university in marketing, communications, business, or a related field.
Minimum of three years of progressively responsible experience in digital marketing, enrollment marketing, or performance marketing.
Demonstrate an interest or ability in working in a multicultural/multiethnic environment.
Must reside in the State of California.
Background check (including a criminal records check) must be completed satisfactorily.
File Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.
Comply with CSU Executive Order 1083 revised July 21, 2017, as a mandated reporter under the California Child Abuse and Neglect Reporting Act.

Nice To Haves

Experience in marketing online degree or professional education programs.
Experience working within or alongside an internal or hybrid OPM model.
Advanced experience with CRM and marketing automation platforms.
Strong background in paid media, SEO/SEM, attribution modeling, and conversion rate optimization.
Demonstrated ability to use data to drive enrollment growth and efficiency.
Experience managing vendors while maintaining institutional ownership of strategy.

Responsibilities

Provide strategic and operational leadership for digital marketing and demand generation supporting Cal State LA's online learning enterprise, LA Online.
Lead the creation and development of the new Cal State LA | LA Online brand.
Oversee performance marketing, brand positioning, and lifecycle communications for online degree, certificate, and extension credit programs.
Build and optimize a high-performing, data-driven marketing operation.
Increase qualified demand for online programs.
Improve enrollment yield.
Lower cost per acquisition.
Maintain institutional ownership of strategy, data, and outcomes.