Director of Marketing

The Connor Group•Reno, NV

2d•$125,000 - $200,000•Hybrid

About The Position

The Director of Marketing is the senior marketing leader for our priority markets, solutions, and industries. You will set and run the field marketing strategy that gets the right people to our events and puts our best thinking in front of them. You will work shoulder to shoulder with Business Development and our Partners, as well as a talented group of brand, content, and operations marketers.

Requirements

7+ years in B2B marketing, with 3+ years formally leading people required.
5+ years of event marketing experience required, including personal responsibility for large signature events.
General Salesforce skills and specific lead processing experience required.
Sharp attention to detail is mandatory.
A Multiplier-style leader who makes the whole team smarter.

Nice To Haves

Consulting, technology, or professional services experience preferred.
A business education is preferred, though deep experience can substitute for it.

Responsibilities

Field marketing for priority markets, solutions, and industries. Build annual plans with the CMO, Partners, and Business Development for high-priority markets, aligned to growth targets.
Coach and grow the marketing leaders for other key markets. Guide their execution and their careers. Set and refine systems and ways of working that make their efforts effective, consistent, and scalable.
Own the Ideal Client Profile definitions and marketing inputs to pipeline process alongside Revenue Operations. Make sure we know our ideal customers well, and the signals that demonstrate their intent. Own grading, lead scoring, and ensuring our ICP and workflows work efficiently and deliver sales.
Report performance and event or campaign ROI to the CMO, Partners, and firm leadership. Sharpen how we measure campaigns and attribution in Salesforce.
Drive the work that fills the room with the right buyers and execute key events flawlessly.
Design hard-hitting digital campaigns. Guide the team and our subject-matter experts to produce content that is worth people's time.
Plan high-efficiency spend for focus area budgets, track it, and partner with Marketing Operations to ensure accuracy. Think about these budget investments in terms of their output, not just their cost.
Reimagine the work leveraging agents and a host of AI tools available at Connor Group for AI implementation in field marketing.