Director of Marketing for a growing energy drink brand

Palermo Advisors

1d•Remote

About The Position

Our client is on a mission to become the #1 organic energy brand, competing in a space dominated by synthetic ingredients. Their product line delivers sustained energy through organic ingredients and a natural caffeine and nootropic blend, without jitters or crashes. Founded by a seasoned entrepreneur, they are building a passionate team to drive their next phase of growth. The Role Our client is looking for a Director of Marketing to own all marketing efforts and build a bold, authentic brand identity. Reporting directly to the CEO, this is a high-impact role for a creative, strategic doer who thrives in fast-paced startup environments.

Requirements

5+ years of experience in brand marketing, ideally in CPG, beverage, or wellness. Startup experience is a plus.
Proven ability to build and scale a brand from the ground up with creative, high-impact campaigns.
Skilled at coordinating multiple marketing channels with limited resources.
Comfortable getting into the weeds — from writing social copy to negotiating with influencers.
Data-driven, with experience using analytics tools such as Google Analytics and social media insights.
Passionate about organic and health-conscious products.

Nice To Haves

experience with sustainable brands
community-building
guerrilla marketing

Responsibilities

Develop and execute a compelling brand strategy positioning the company as the leader in organic energy drinks, including brand voice and visual identity.
Own all marketing activities: digital campaigns, social media, content creation, influencer partnerships, and experiential events.
Plan and launch high-impact campaigns (product launches, seasonal promotions) using data-led strategies to optimize ROI.
Oversee content creation across formats (social, video, blogs) and get hands-on when needed.
Identify and manage strategic partnerships, sponsorships, and influencer collaborations.
Build and nurture community through social media, email marketing, and direct engagement.
Track and analyze key metrics (engagement, conversion, CAC) to refine strategies and drive growth.
Collaborate cross-functionally with operations, sales, and product teams.