DIRECTOR and MARKETING OPERATIONS

Caesars Entertainment • Black Hawk, CO

11d • Onsite

About The Position

The Director of Marketing is responsible for partnering with property and corporate leadership to develop and execute the overall marketing strategy for Horseshoe and Lady Luck Black Hawk. This role is accountable for the flawless execution of marketing initiatives and for fostering a culture of exceptional service and hospitality across all customer segments, driving loyalty, visitation, and sustainable revenue growth. The Director of Marketing collaborates closely with the Regional Vice President of Marketing, Enterprise Shared Services, and property operational leaders to design, implement, and execute integrated marketing programs. These programs include, but are not limited to, advertising, reputation management, entertainment, promotions, VIP events, off-site events, cross-property initiatives, and other strategic efforts focused on enhancing guest engagement and loyalty.

Requirements

• Experience in marketing strategy development and execution.
• Experience in managing integrated marketing programs.
• Experience in fostering a culture of exceptional service and hospitality.
• Experience in driving customer loyalty, visitation, and revenue growth.
• Collaboration and communication skills to work with various leadership levels and departments.

Responsibilities

• Develop and execute the overall marketing strategy for Horseshoe and Lady Luck Black Hawk in partnership with property and corporate leadership.
• Ensure flawless execution of marketing initiatives.
• Foster a culture of exceptional service and hospitality across all customer segments.
• Drive loyalty, visitation, and sustainable revenue growth.
• Collaborate with the Regional Vice President of Marketing, Enterprise Shared Services, and property operational leaders to design, implement, and execute integrated marketing programs.
• Oversee programs including advertising, reputation management, entertainment, promotions, VIP events, off-site events, and cross-property initiatives.
• Implement strategic efforts focused on enhancing guest engagement and loyalty.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed