Director of Marketing

D3 Security Management Systems • Vancouver, BC

9d • Onsite

About The Position

The Director of Marketing is the VP’s right hand. Where the VP sets direction, this role makes it real: campaigns that ship on time, content that lands with a technical buying committee, programs that get measured honestly, and a team that knows what “done” looks like. This is an execution leadership role with real strategic input — not a coordinator seat, and not a seat where you can hide behind strategy decks. You will be accountable for whether the marketing plan actually happens.

Requirements

• 6+ years in B2B marketing, with meaningful time in the technology sector. Cybersecurity, infrastructure software, or enterprise SaaS preferred.
• Demonstrated ownership of full-funnel B2B programs, not just one channel.
• Working fluency in modern B2B marketing practice: product-led and sales-led motions, buyer intent data, ABM, marketing automation, attribution modelling, and lifecycle marketing.
• Practical GEO experience. This is a hard requirement, not a preference. You have actually done work to influence how a brand or product appears in AI-generated answers, you can explain your approach, and you can describe what worked, what didn’t, and how you measured it. Candidates without hands-on GEO work will not be considered.
• Strong technical comprehension. You can read a product architecture doc, understand it, and translate it for six different personas without flattening it into mush.
• Hands-on proficiency with HubSpot (or comparable), analytics tooling, and CMS platforms.
• People and vendor management experience.
• Excellent written English. You will be edited, and you will edit others.

Nice To Haves

• Cybersecurity domain knowledge (SOC operations, SIEM/SOAR, detection engineering, or adjacent).
• Experience marketing AI or agentic products, including navigating buyer skepticism about AI claims.
• Channel, MSSP, or partner marketing experience.
• Experience marketing into EMEA, particularly DACH, including data sovereignty considerations.
• Analyst relations experience with a major research firm.

Responsibilities

• Execution and operating cadence: Turn the annual and quarterly marketing plan into a sequenced, resourced, dated operating plan — and hold it. Run the marketing operating rhythm: planning, standups, launch readiness, retros. Surface slippage early rather than explaining it late. Act as the VP’s proxy in cross-functional forums with sales, product, and revenue operations when needed.
• Demand generation and campaigns: Own end-to-end campaign delivery across paid, email, web, events, and partner channels. Work with sales and BDR leadership on pipeline targets, buyer intent signal frameworks, and follow-up discipline. Maintain HubSpot as the system of record; insist on attribution that survives scrutiny.
• Content and messaging: Direct the content engine: whitepapers, battlecards, technical blogs, case studies, web copy, and sales enablement. Enforce message consistency across a technical product with a sophisticated audience — CISOs, SOC managers, security architects, and procurement all read different things and need different proof. Protect technical accuracy. In cybersecurity, imprecise marketing claims are found out quickly and expensively.
• GEO and search visibility: Own generative engine optimization (GEO) as a first-class discipline: how D3 and Morpheus are represented, cited, and recommended by ChatGPT, Claude, Perplexity, Google AI Overviews, and other AI answer engines. Build and maintain the structural, schema, and third-party citation work that determines whether we appear in AI-generated answers — and track it with real measurement, not vibes. Coordinate GEO with traditional SEO and analyst relations, since these three now feed each other.
• Analyst and third-party visibility: Support analyst relations programs (Gartner, Forrester, Omdia, GigaOm, and independent researchers): briefing prep, evidence packages, submission cycles, and follow-through. Build the evidence base — proof points, competitive displacement wins, benchmark data — that makes third-party validation possible.

Benefits

• You will work directly with a VP who will give you real scope, real feedback, and credit for your work.
• The product is genuinely differentiated and the category is being defined right now.
• If you want to be the person who builds a modern B2B marketing function in a fast-moving security company — rather than maintaining someone else’s — this is that role.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed