Director of Marketing

Blue Federal Credit Union•Denver, CO

1d•Onsite

About The Position

The Director of Marketing plays a key leadership role in advancing Blue Federal Credit Union's purpose of helping members discover pathways to realize their possibilities. This role guides digital and product marketing strategy, strengthens member engagement, supports product growth, and elevates the Blue brand across channels. The Director of Marketing leads campaign development, product marketing, analytics, budgeting, and team performance while partnering with internal teams and agency partners to deliver thoughtful, effective, and member-centered marketing outcomes. This role is responsible for leading the planning, execution, and optimization of marketing strategies that support Blue’s growth, member experience, product adoption, and business objectives. This position combines strategic thinking, hands-on campaign leadership, product marketing expertise, data-driven decision-making, and people leadership to ensure marketing efforts are aligned, effective, and continuously improving.

Requirements

Five to ten years of similar or related experience in digital marketing, product marketing, campaign management, or a related marketing function, with a proven track record of supporting successful campaigns and product launches.
Experience in financial services, credit unions, banking, or another highly regulated, member- or customer-centered industry.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust.
Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.
Collaborative and influential across teams, business units, executive leadership, agency partners, and external relationships.
Strong leadership, coaching, team management, talent development, and change leadership skills.
Effective verbal, written, and executive communication skills, with the ability to simplify complexity and connect marketing work to member and business outcomes.
Excellent analytical and problem-solving abilities, with the ability to translate data, market insights, and campaign performance into actionable recommendations.
Proficiency in Microsoft Office, digital marketing tools, reporting platforms, and marketing technology systems.
Strategic thinker who connects long-term vision to day-to-day execution, member value, and organizational growth objectives.
Strong organizational, prioritization, and project management skills, with the ability to manage competing priorities, timelines, and stakeholder expectations.
Must be capable of regular, reliable and timely attendance.

Nice To Haves

Certifications or additional training in digital marketing, product marketing, analytics, project management, or product management preferred.

Responsibilities

Lead product marketing efforts, including market research, go-to-market planning, and launch support for new and existing products and services that help members improve their financial well-being.
Develop and implement comprehensive marketing strategies that strengthen Blue’s brand visibility, deepen member engagement, drive product adoption, increase conversions, and support organizational growth goals across digital and traditional channels.
Manage, coach, and mentor a team of marketing professionals, fostering a collaborative, accountable, and high-performing environment. This position currently has two direct reports.
Oversee the planning, execution, and optimization of marketing campaigns across channels, including SEO, email, social media, content marketing, and other distribution methods that connect members and prospects with relevant solutions.
Monitor, analyze, and report on the performance of digital marketing campaigns, product launches, and member engagement initiatives, translating insights into recommendations for senior leadership and future optimization.
Develop and manage digital and product marketing budgets, ensuring resources are allocated effectively and efficiently to support business goals and maximize marketing impact.
Stay current on marketing trends, technology, tools, and best practices, bringing forward innovative strategies that help Blue remain competitive, relevant, and responsive to member needs.
Work closely with cross-functional teams, including business development, business intelligence, product owners, member service areas, and other internal stakeholders to align strategies, support business priorities, and deliver a consistent Blue experience.
Partner with agency partners as needed across strategy, creative, distribution, campaign execution, and optimization to strengthen outputs and results.
Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.