Director of Marketing

Full House Resorts•Cripple Creek, CO

5d•Onsite

About The Position

This role is responsible for driving revenue and market share growth through strategic marketing initiatives. The Director of Marketing will lead efforts in database growth, customer lifetime value enhancement, brand building, and data-driven decision-making. This position requires a leader who can set direction, own results, and collaborate across departments to create a seamless guest experience. The ideal candidate will have a proven track record in gaming, hospitality, or resorts, with a strong understanding of casino marketing, loyalty programs, CRM, and digital strategies.

Requirements

A track record of revenue and market share growth that can be quantified.
Depth in casino database marketing, loyalty, CRM, and digital.
Fluency in customer lifetime value, with the ability to read a P&L and defend reinvestment decisions by segment.
Experience building teams and managing agencies.
Bachelor’s degree required.
7+ years of progressive marketing leadership in gaming, hospitality, or resorts.

Nice To Haves

Launch or turnaround experience preferred.
MBA preferred.
Colorado or regional gaming experience a plus.

Responsibilities

Grow the database by acquiring new members through various channels and focusing acquisition spend on high-lifetime-value guests.
Build activation programs to encourage repeat visits.
Grow customer lifetime value by leading the Chamonix Rewards program, including tier strategy, segmentation, and personalized offers.
Own direct marketing efforts, ensuring the right guest receives the right offer at the right time, with reinvestment based on long-term guest value.
Identify and re-engage declining guests.
Partner with player development for integrated host outreach and marketing offers.
Build and position the Chamonix and Bronco Billy's brands, ensuring a clear and distinct role for each.
Lead creative, content, PR, and agency partners to maintain brand consistency across all channels.
Market the full resort offerings (hotel, dining, spa, entertainment, events) to increase overnight stays and length of stay.
Lead with data by setting annual and quarterly plans and budgets, and reporting on KPIs and campaign ROI.
Utilize guest research, database analytics, and competitive data to inform spending decisions.
Lead and mentor teams across acquisition, retention, and entertainment.
Collaborate with gaming, hotel, food and beverage, and finance departments.
Represent the properties with local businesses, tourism partners, and the Cripple Creek community.