Director of Marketing

Meow Wolf•Houston, TX

1d•Onsite

About The Position

Meow Wolf is seeking a Director of Sales & Marketing to lead marketing strategies and tactics for Meow Wolf’s Houston exhibition, including external partnerships. This role requires deep marketing, tourism, and media knowledge in Houston, combined with a strong business acumen, a passion for optimization, and a drive for rapid growth. The position involves acquiring and retaining visitors and fans through brand awareness campaigns, paid media strategy, content strategy, community outreach, partnership marketing, and promotion for events, programming, and concerts. The goal is to grow awareness and the visitor base, ultimately sparking imagination in millions of lives.

Requirements

BS/BA in Business Administration, Marketing and Communications, Hospitality and Tourism or Advertising, or equivalent experience.
10+ years professional experience in marketing.
Current or recent business and market experience in Houston required.
Strong written and verbal communication skills.
Detail-oriented, data-driven, with a high degree of financial literacy.
Must be able to work in a fast-paced environment, multi-task and prioritize, be alright with ambiguity, and value collaboration with team members, including remote leadership.
Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality.
Ability to honor the brand as it is while elevating it to a new level of recognition in the world.

Nice To Haves

Established relationships with key, local hospitality entities is ideal.

Responsibilities

Evangelize and establish Meow Wolf Houston as a must-see attraction through strategic marketing initiatives.
Manage and lead conversion-based tactics to drive ticket sales for visitors in Houston (locals and tourists) as well as those planning to travel to the area.
Create and oversee campaigns spanning the entire acquisition and retention funnel of exhibition ticket sales, as well as for community events, programs, and concerts.
Work closely with Senior Leadership in Marketing, Communications, and Exhibition Operations to meet all marketing priorities.
Acquire new business opportunities by generating targeted group sales leads through hotel and tour packages, and working closely with industry partners to host tours and familiarization trips.
Join tour and travel associations to begin collecting leads and maintain access to current tourism research, and create partnership opportunities within the tourism industry and local hotel concierges.
Leverage partnerships, both strategic and through off-site activations, with local organizations and entities to capitalize on influx of visitors to the Houston metro area, to increase awareness, pique interest and ultimately convert to general admission ticket sales revenue.
Drive interest in private events and group sales through collaboration with internal digital marketing team, as well as through partnerships with local tourism entities.
Project manage local, internal exhibition photography and videography requests.
Acquire new customers by attracting and generating awareness through engaging in Houston activities both on- and off-site, including in tourists and local audience segments.
Engage online (organic social, paid media) and offline (OOH / print / audio) channels.
Develop and execute a marketing campaign calendar, communicating important changes and setting expectations intra- and inter-exhibition team.
Manage the day-to-day and project management duties of organic local social media channels.
Curate and execute monthly email marketing campaigns aimed at increasing visitation.
Promote Meow Wolf Houston through user-generated content, on both owned and third-party channels.
Develop, review, update, and implement strategic planning of the business including sales and financial performance.
Deliver regular reports of campaign results, including evaluation of KPIs/ROI.
Develop and maintain relationships with key members of the Houston tourism, hospitality industry, and consumer relations.
Direct and coordinate local marketing activities to meet business and profitability growth objectives of the attraction.
Ensure compliance with local, state, and federal regulations.
Ensure adherence to Meow Wolf’s parent brand and identity in campaigns and in all communication channels, in concert with a location, property, or sub-brand.
Proactively keep abreast of current trends and events in marketing, social technologies, new media, and relevant industries (i.e., themed and immersive entertainment).
Strategize and innovate marketing initiatives around key data metrics including survey results and Net Promoter Score, length of stay, programming, and repeat visitation.
Other duties as assigned.