Director of Marketing

We Whiten•Lehi, UT

17d

About The Position

This role is for a growth operator to help build and scale the customer acquisition engine. It is not a traditional marketing position focused on overseeing agencies or managing from a distance. The ideal candidate will be hands-on, understanding how to generate customers through paid advertising, content creation, referral systems, and relentless optimization. The majority of new customers currently come from Meta and TikTok, making experience scaling these channels essential. This role requires strategic thinking combined with a willingness to execute.

Requirements

Proven success scaling Meta advertising campaigns
Proven success scaling TikTok advertising campaigns
Experience generating qualified leads for a service-based business
Experience improving consultation booking rates and show rates
Experience creating, directing, or scaling high-performing content
Strong understanding of customer psychology
Experience working closely with sales teams
Strong analytical and problem-solving skills
Ability to execute quickly and independently

Nice To Haves

Multi-location business experience
Franchise experience
Aesthetics, beauty, wellness, healthcare, dental, or other high-ticket service experience
Referral marketing experience
Experience managing content creators
Experience leading marketing teams

Responsibilities

Managing and scaling Meta advertising campaigns
Managing and scaling TikTok advertising campaigns
Developing winning offers, hooks, messaging, and ad concepts
Testing creative at a high volume
Improving lead quality
Increasing consultation bookings
Improving appointment show rates
Lowering customer acquisition costs
Driving profitable growth
Building and leading the content strategy
Directing content creation across the company
Helping studio teams create better content
Developing systems that consistently generate customer stories, testimonials, transformations, educational content, and social proof
Identifying opportunities for viral content
Creating feedback loops between ad performance and content production
Repurposing winning content across multiple platforms
Growing audience engagement on social media
Expanding social media reach
Increasing social media content performance
Building trust and authority on social media
Turning social media content into qualified leads
Designing referral programs
Creating referral incentives
Developing incentives for content creation
Establishing KPIs for studio participation
Building accountability systems for studios
Tracking and improving referral performance
Learning the consultation process
Understanding sales scripts
Reviewing sales calls
Understanding customer objections
Working closely with sales leadership
Using sales insights to improve marketing and content
Improving lead quality and appointment quality