Director of Marketing

Blue Federal Credit Union•Fort Collins, CO

1d•Onsite

About The Position

At Blue Federal Credit Union, our work is centered on helping members discover pathways to realize their possibilities. The Director of Marketing plays a key leadership role in advancing that purpose by guiding digital and product marketing strategy, strengthening member engagement, supporting product growth, and elevating the Blue brand across channels. This role leads campaign development, product marketing, analytics, budgeting, and team performance while partnering with internal teams and agency partners to deliver thoughtful, effective, and member-centered marketing outcomes. The Director of Marketing is also responsible for leading the planning, execution, and optimization of marketing strategies that support Blue’s growth, member experience, product adoption, and business objectives. This position combines strategic thinking, hands-on campaign leadership, product marketing expertise, data-driven decision-making, and people leadership to ensure marketing efforts are aligned, effective, and continuously improving.

Requirements

Five to ten years of similar or related experience in digital marketing, product marketing, campaign management, or a related marketing function, with a proven track record of supporting successful campaigns and product launches.
Experience in financial services, credit unions, banking, or another highly regulated, member- or customer-centered industry.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Proficiency in Microsoft Office, digital marketing tools, reporting platforms, and marketing technology systems.
Strategic thinker who connects long-term vision to day-to-day execution, member value, and organizational growth objectives.
Strong organizational, prioritization, and project management skills, with the ability to manage competing priorities, timelines, and stakeholder expectations.

Nice To Haves

Certifications or additional training in digital marketing, product marketing, analytics, project management, or product management preferred.

Responsibilities

Lead product marketing efforts, including market research, go-to-market planning, and launch support for new and existing products and services that help members improve their financial well-being.
Develop and implement comprehensive marketing strategies that strengthen Blue’s brand visibility, deepen member engagement, drive product adoption, increase conversions, and support organizational growth goals across digital and traditional channels.
Manage, coach, and mentor a team of marketing professionals, fostering a collaborative, accountable, and high-performing environment. This position currently has two direct reports.
Oversee the planning, execution, and optimization of marketing campaigns across channels, including SEO, email, social media, content marketing, and other distribution methods that connect members and prospects with relevant solutions.
Monitor, analyze, and report on the performance of digital marketing campaigns, product launches, and member engagement initiatives, translating insights into recommendations for senior leadership and future optimization.
Develop and manage digital and product marketing budgets, ensuring resources are allocated effectively and efficiently to support business goals and maximize marketing impact.
Stay current on marketing trends, technology, tools, and best practices, bringing forward innovative strategies that help Blue remain competitive, relevant, and responsive to member needs.
Work closely with cross-functional teams, including business development, business intelligence, product owners, member service areas, and other internal stakeholders to align strategies, support business priorities, and deliver a consistent Blue experience.
Partner with agency partners as needed across strategy, creative, distribution, campaign execution, and optimization to strengthen outputs and results.
Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.