Director of Marketing

San Juan Regional Medical Center•Farmington, NM

About The Position

The Marketing Director role entails crafting and executing strategic marketing initiatives to promote the hospital's services, bolster its brand image, and attract and retain patients. Collaborating closely with the leadership team, this position will devise impactful marketing campaigns that align with the organization's overarching goals. The individual will also collaborate with service line leadership to plan strategically, develop measurable campaigns in line with San Juan Regional Medical Center's vision, and deliver a favorable return on investment (ROI). Creating Life Better Here starts with you. At San Juan Regional Medical Center, we're more than a healthcare provider—we're a values-driven organization dedicated to delivering exceptional care. As a team member, you help fulfill our mission to make life better here for our community.

Requirements

Bachelor’s degree in marketing, communications, business administration, healthcare administration, or related field
Strong foundation in marketing principles and strategies is essential
At least ten (10) years of experience in marketing and long-range planning is required

Nice To Haves

Master’s degree and healthcare marketing experience may be preferred
Experience in a leadership role, overseeing marketing strategies, and proven ability to develop strategies that align with the hospital’s goals and objectives
Ten (10) plus years of marketing experience in a leadership role, overseeing marketing strategies and proven ability to develop strategies that align with the hospital’s goals and objectives.

Responsibilities

Builds and manages a team of marketing specialists to develop and implement strategies and tactics that meet or exceed defined metrics within their respective areas
Develops measurable business development/marketing plans that show successful results in achieving growth targets (similar to healthcare volume targets) in a previous role
Brand management, product/service line marketing
Brand building and management; strategic and tactical plan development, implementation, evaluation, and tracking
Collaborates with upper management, physicians, and other identified departments to achieve strategic objectives.
Provides direction, leadership, and motivation ensuring that all parties work together to achieve the bottom-line measured results.
Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
Assesses demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success and develops and manages short- and long-term marketing objectives to capitalize on identified opportunities.
Works with upper management to implement an integrated marketing model for new services.
Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to upper management.
Recruits, hires, trains, manages, and mentors the necessary staff to support marketing goals and objectives.
Maintains financial accountability over budget, monitoring expenses and taking measures to reduce costs as necessary.
Adheres to all policies, procedures, and standards within budgetary specifications including time management, supply management, productivity, and quality of service.
Promotes individual professional growth and development; supports department-based goals which contribute to the success of the organization.
Recruits, interviews, hires, and trains supervisory and management staff in the department.
Oversees the daily workflow of the department.
Provides constructive and timely performance evaluations.
Handles discipline and termination of employees and in accordance with hospital policy.
Other duties as assigned.