Marketing Director

Vintage Air•San Antonio, TX

25d•Onsite

About The Position

Vintage Air is seeking an experienced Director of Marketing to lead and elevate its brand. This role is for someone who is passionate about automotive culture and has a proven track record in automotive marketing. The Director of Marketing will be responsible for owning the strategy, execution, and evolution of Vintage Air's marketing efforts across all channels, bringing the brand to life and connecting with customers. The focus will include brand strategy, digital marketing, website experience, content development, product launches, marketing analytics, community engagement, trade shows, and marketing technology. The mission is to translate automotive passion into compelling campaigns and measurable business results.

Requirements

5+ years of progressive marketing leadership experience within automotive manufacturing or the automotive aftermarket.
Genuine passion for classic cars, hot rods, restorations, or automotive culture.
Demonstrated success leading multi-channel marketing initiatives.
Experience marketing technical, engineered, or performance-driven products.
Strong knowledge of CRM, marketing automation, and digital marketing platforms.
Exceptional communication, storytelling, and presentation skills.
Analytical mindset with the ability to turn data into actionable insights.
Ability to thrive in a fast-paced, entrepreneurial, and hands-on environment.

Nice To Haves

Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience within the automotive aftermarket or durable goods manufacturing industries.
Strong background in digital marketing, UX, SEO, and conversion optimization.
Experience with distributor and installer-focused marketing strategies.
Proven success building brand engagement and customer loyalty.

Responsibilities

Develop and execute integrated marketing strategies that strengthen brand awareness and support company growth.
Lead the creation of compelling messaging for highly engineered automotive products.
Oversee content creation across digital, social, email, video, and print platforms.
Drive website performance, user experience, merchandising, and conversion optimization initiatives.
Manage CRM and marketing automation tools to enhance customer engagement and retention.
Analyze campaign performance, customer insights, and industry trends to inform strategic decisions.
Lead go-to-market execution for new product launches and major initiatives.
Collaborate closely with Engineering, Operations, and Leadership to ensure alignment across the organization.
Serve as a brand ambassador at industry events, trade shows, and within enthusiast communities.
Build and lead a high-performing marketing function that reflects the innovation and craftsmanship of the Vintage Air brand.