Director of Marketing

Urban Golf Performance•Irvine, CA

4d•Onsite

About The Position

Urban Golf Performance (UGP) delivers the most comprehensive golf learning experience in the game. From Tour level coaching and golf specific fitness to recovery, custom club fitting, and expert club building, we help PGA and LPGA Tour pros, NCAA champions, elite amateurs, club competitors, and beginners achieve the best golf and health of their lives. We’re looking for a Director of Marketing to own UGP’s marketing function end to end. This role sits at the intersection of strategy, execution, and analytics; spanning customer lifecycle marketing (CLM), campaign management, creator and athlete partnerships, funnel performance, branding, and the UGP website. You will also oversee the marketing team, setting direction and building the team’s capabilities to execute against these priorities. You’ll work closely with the leadership team to build a marketing engine that drives growth across every stage of the client journey.

Requirements

Golf industry knowledge or enthusiasm is a must!
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus
7+ years of progressive marketing experience, including experience owning a marketing function or leading a team, ideally in sports, fitness, wellness, or lifestyle brands
Strong leadership and people management skills, with experience managing or mentoring a team
Proven experience with customer lifecycle marketing (CLM), including email, SMS, and CRM driven retention campaigns
Track record of planning and executing multichannel marketing campaigns that drive measurable funnel and revenue results
Experience building and managing creator, influencer, or athlete partnership programs
Strong grasp of digital funnel performance and marketing analytics tools (e.g., Google Analytics, CRM/marketing automation platforms), with the ability to translate data into strategy
Experience owning brand strategy and identity across channels and touchpoints
Budget management experience, with the ability to allocate spend across channels for maximum ROI
Excellent communication and cross functional collaboration skills, comfortable partnering with executive leadership
Highly organized and strategic, yet hands on and comfortable operating in a fast paced, multilocation environment

Responsibilities

Own and drive UGP’s overall marketing strategy across all channels, aligning initiatives with company growth and revenue goals
Lead and develop the marketing team, including oversight of the content and social function, setting priorities and building team capability
Oversee customer lifecycle marketing (CLM), including email, SMS, and retention campaigns that engage clients throughout their journey with UGP
Plan, execute, and manage integrated marketing campaigns (paid and organic) from concept through performance measurement
Build, manage, and grow UGP’s creator and athlete partnership program, including sourcing, negotiating, and activating relationships with golf influencers, creators, and athletes
Own UGP’s brand identity and voice, ensuring consistency across all channels, partnerships, and locations
Oversee the UGP website, including content, user experience, and ongoing optimization, partnering with developers or agencies as needed
Own the marketing budget and allocate spend across channels, campaigns, and partnerships to maximize return on investment
Track, analyze, and report on marketing KPIs (funnel metrics, campaign performance, CAC/LTV, etc.) to inform strategy and demonstrate impact
Manage relationships with external agencies and vendors (creative, paid media, PR, etc.) as needed