Director of Marketing

SolarWinds•Austin, TX

15d

About The Position

We are looking for a Director of Marketing to own our marketing strategy & drive outcomes for the SolarWinds ITSM business. This role includes responsibilities for all marketing related activities (e.g., digital marketing, event strategy, product go-to-markets, etc.) along with business outcomes (e.g. sales pipeline, closed won revenue, customer NPS, etc). You will get to create and refine our metrics and help define what success looks like for our business. With these “desired outcomes” in mind, you will orchestrate multiple processes and work across matrix resources to drive programs and campaigns to attract customers to the ITSM portfolio of products.

Requirements

10+ years of B2B marketing experience, including at least one Director-level (or equivalent) leadership role
Proven ownership of revenue-impacting marketing strategy at the product line or business unit level
Experience operating in a SaaS or hybrid SaaS + on-prem environment
Demonstrated track record of driving measurable outcomes (e.g., pipeline generation, revenue growth, conversion rates, CAC efficiency)
Experience leading and managing marketing teams, including hiring, developing, and scaling talent
Bachelor’s degree in a relevant field or equivalent practical experience

Nice To Haves

You care deeply about marketing, and your passion inspires others in the organization to care about it.
You understand SaaS, on-prem, and recurring revenue models really well and have a successful history of accelerating a company's ability to grow across a variety of markets.
You are a curious experimenter, structured thinker, and have a relentless drive to grow a complex, multi-faceted business that spans both SMB and Enterprise buying motions.

Responsibilities

Own Pipeline & Revenue Outcomes
Build predictable demand generation programs that drive efficient pipeline growth and CAC
Drive acquisition and expansion revenue across new business, cross-sell, and upsell motions
Partner with Sales to improve conversion rates, funnel velocity, and win rates
Lead Go-to-Market Strategy
Own end-to-end GTM strategy including positioning, messaging, and product launches
Define ICPs, segmentation, and personas across SMB and Enterprise markets
Develop pricing, packaging, and promotion strategies aligned to growth goals
Expand into new markets and verticals through targeted channel strategies
Build & Optimize the Full Funnel
Design and optimize the end-to-end funnel from lead capture through closed-won and expansion
Establish lead qualification and segmentation frameworks to improve pipeline quality
Partner with Sales and RevOps to ensure effective handoff, attribution, and accountability
Implement lifecycle marketing to improve conversion, retention, and LTV
Drive Measurement & Reporting
Define and track key performance metrics (pipeline, conversion, CAC, LTV, ROI)
Build reporting frameworks and forecasts for pipeline contribution
Lead performance reviews and ongoing optimization
Communicate results and insights to executive leadership and board stakeholders
Leverage Technology & Data
Own and optimize the marketing tech stack (CRM, automation, analytics)
Use data and segmentation to improve targeting and campaign performance
Ensure data integrity and attribution accuracy in partnership with RevOps
Build & Lead the Team
Hire, develop, and scale a high-performing marketing team
Establish a culture of accountability and continuous improvement
Align team priorities to business outcomes and growth objectives