Director of Marketing

National Painting Group • Castle Rock, CO

4d • Hybrid

About The Position

We are seeking a top-performing Director of Marketing to build and scale our marketing engine. This is a hands-on, build-and-run role where you will own the entire marketing strategy for Elk Horn Painting and contribute to a national portfolio of home-improvement companies. You will be responsible for running paid ads, owning local SEO and Google presence, building the customer journey for repeat and referral business, managing the brand across all channels, and growing commercial/B2B lead generation. While you won't have a team on day one, you will build systems, prove their effectiveness, and earn a team as you scale.

Requirements

• Hands-on operator with proven experience in leading marketing efforts.
• Demonstrated success in scaling paid spend without increasing Customer Acquisition Cost (CAC).
• Expertise in local SEO, Google Business Profile, and Google Maps.
• Strong understanding of customer journey, repeat business, referrals, and lifetime value.
• Excellent writing skills and ability to handle basic design tasks.
• Accountable, high-integrity, fast-moving, autonomous yet collaborative.
• Ambitious with a genuine love for people.
• Holds self to a high standard with a proven track record.

Nice To Haves

• Experience in B2B/commercial marketing.
• Experience with local direct response marketing (direct mail, flyers, door hangers, lawn signs).
• Background in home services or another local, lead-generation business (e.g., roofing, HVAC, restoration).

Responsibilities

• Running paid ads on Meta and Google, scaling spend while improving cost per lead and lead quality.
• Owning local SEO, Google Maps, and Google Business Profile to dominate local search.
• Building the customer journey to create a repeat-and-referral engine through email and SMS.
• Owning and maintaining brand consistency across all channels, including paid, organic, email, referral, and local marketing.
• Growing commercial/B2B lead generation by building a system alongside the commercial team.
• Systemizing marketing efforts to scale across a national portfolio of over 50 companies.

Benefits

• Annual base salary of $150k, with Year 1 OTE (Base + Bonus + Incentives) expected to exceed $200k.
• Company contribution of up to $400/month towards chosen health insurance plan.
• 401(k) with matching up to 3%.
• Unlimited Paid Time Off (PTO).
• Ongoing professional development, training, and coaching.
• Balanced work culture with meaningful work and respectful colleagues.
• Flexible scheduling and real time off, focusing on performance and results rather than hours worked.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed