Director of Marketing

Forrest City Medical Center•Forrest City, AR

11d

About The Position

This position functions as Marketing Director and Physician Liaison. In the marketing function, the Director develops, implements, and directs programs designed to increase the market share and enhance the image of the hospital, products, and services to the public. The Director also identifies products and services to diversify the hospital through data, develops programs to heighten awareness in the community as to the quality and breadth of care available at the hospital. The Director also is the administrative liaison with the hospital auxiliary. In addition, the Director assists the Chief Executive Officer (CEO) with the physician recruitment and retention program/liaison. The Marketing Director must be involved in the community at every level to always put the hospital and clinics in a positive view. Marketing the hospital through any form of written, verbal, and technical media. To make sure the hospital and all its service lines are clearly the best consumer choice by making weekly sales calls to physicians and other providers to promote products, services and remove barriers to using the hospital, developing marketing plans for hospital, clinics and products and services, serving as media spokesperson and developing media leads to promote the hospital and clinics, developing internal and external communications tools, planning, promoting, and coordinating PR activities, analyzing strategic information to develop plans to address, developing collateral materials for services, and coordinating with corporate advertising and direct mail campaigns. The Volunteer Services Coordinator is responsible for the total operation of the volunteer department by exerting a leadership role which supports the hospital, its missions, vision, goals, and objectives.

Requirements

Must be involved in the community at every level to always put the hospital and clinics in a positive view.
Marketing the hospital through any form of written, verbal, and technical media.
Making sure the hospital and all its service lines are clearly the best consumer choice.

Responsibilities

Develops, implements, and directs programs designed to increase market share and enhance the image of the hospital, products, and services.
Identifies products and services to diversify the hospital through data.
Develops programs to heighten community awareness of the quality and breadth of care available at the hospital.
Serves as the administrative liaison with the hospital auxiliary.
Assists the Chief Executive Officer (CEO) with the physician recruitment and retention program/liaison.
Makes weekly sales calls to physicians and other providers to promote products, services and remove barriers to using the hospital.
Develops marketing plans for hospital, clinics, products, and services.
Serves as media spokesperson and develops media leads to promote the hospital and clinics.
Develops internal and external communications tools.
Plans, promotes, and coordinates PR activities.
Analyzes strategic information to develop plans.
Develops collateral materials for services.
Coordinates with corporate advertising and direct mail campaigns.
Responsible for the total operation of the volunteer department by exerting a leadership role which supports the hospital, its missions, vision, goals, and objectives.