Director of Marketing

Spring Footwear Corp•Pompano Beach, FL

32d•Onsite

About The Position

Spring Footwear Corporation is seeking a Marketing Director to lead its marketing efforts for a multi-brand footwear house. The role involves shaping narratives, architecting growth strategies, and fueling demand across various brands and channels, including B2B, B2C, Retail, Marketplace, Creative, Digital, and Social. The Director will guide strategy, execution, and performance, with a strong digital focus and an understanding of U.S. consumer culture. This position reports directly to the CEO and involves leading a team, including Ecommerce, Marketplace, Creative, and Photo Studio, and hiring a Social Media Manager.

Requirements

5+ years in marketing within fashion, footwear, lifestyle, or luxury.
Demonstrated success leading digital-first strategies in the U.S. market.
Strong command of social media, influencer ecosystems, paid media, SEO/SEM, and ecommerce.
Experience managing creative teams and external agencies.
Outstanding leadership, communication, and relationship-building skills.
Ability to balance strategic vision with hands-on execution.

Nice To Haves

Experience working within an international, multicultural structure is a plus.

Responsibilities

Steward a multi-brand portfolio and bring clarity, personality, and alignment to each brand’s voice and market position.
Build cohesive, resonant storytelling across platforms and audiences.
Drive performance marketing, SEO/SEM, paid media, social commerce, and digital acceleration.
Lead strategies that grow traffic, conversion, acquisition, and lifetime value.
Partner closely with Ecommerce leadership on product, promotions, and growth levers.
Oversee all visual output—photography, design, catalogs, digital assets, POP, trade show visuals.
Ensure craftsmanship and brand consistency in every touchpoint.
Architect our social voice and presence across all brands.
Develop and launch influencer, talent, and creator partnerships that amplify reach and relevancy.
Guide Shopify (B2C) strategy and storefront experience.
Lead Marketplace brand presence across Amazon, Macy’s, Walmart, and more.
Ensure alignment and asset excellence with key wholesale partners (QVC, DSW, Kohl’s, etc.).
Elevate sales meetings with powerful materials, storytelling, and brand assets.
Shape seasonal line sheets, catalogs, and wholesale-facing content.
Drive press, partnerships, collaborations, and experiential marketing that brings the brand to life.
Inspire, develop, and empower a high-performing team across digital, creative, content, marketplace, and social.
Recruit and mentor new talent, including our Social Media Manager.